07/06/2026
Have you used AI to create your business logo, or would you still choose a designer?
AI-generated logos have become incredibly popular recently, and it's easy to see why.
They're quick, accessible and can produce some great-looking concepts in seconds.
But what looks sharp on a phone screen doesn't always look sharp in print.
In the example below, the logo looks perfectly fine at first glance. Zoom in, however, and you can see pixelation and loss of detail. If this was used on a shop fascia, vehicle graphic or exhibition stand, those imperfections would become much more noticeable.
We're not against AI at all. In fact, it can be a brilliant tool for generating ideas and getting a business started. The issue is that many AI-generated logos aren't supplied as proper vector artwork, which is what's needed for professional printing at larger sizes.
That means the logo often needs to be vectorised, image traced or completely redrawn before it can be printed properly. Not only does this take extra time, but even then it's not always guaranteed to produce perfect results.
If you're using AI to create your logo, make sure you ask for vector files such as AI, EPS or SVG formats from the outset.
It'll save time, money and headaches further down the line.
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