With the increasing number of new web sites being launched, almost every day, it is increasingly important to attract new visitors and traffic to your web site. Equally important to ensure that each has an experience that, in the first instance, encourages them to return but in the longer term converts them to customers and clients. SEO (search engine optimisation) addresses the first criterion in
driving and attracting new visitors. The other side of the coin, web site optimisation (WSO) seeks to understand their motivations and behaviour and to satisfy the objective of each visit. Through the use of analytics and testing it is easier and more economical now, since the introduction of technologies such as Google Analytics and Google Website Optimizer, to test alternative scenarios, in terms of content and layout to focus attention on increasing customer satisfaction and conversions. It is a acknowledged fact that it is easier, and achieved at lower cost, to double web site conversion rates, with small and incremental changes, than to double visitor traffic whilst maintaining existing conversions. Our expertise is in identifying and managing these changes for maximum return. WebMedia's Specialties:
Web site design/development, website health checks, search engine optimisation (seo), analysis, testing, web optimisation and conversion management
