10/12/2024
How do you bring Christmas cheer to one of the top Premier League football clubs? By turning the Etihad Stadium into a snowball battleground, of course!
Taking a look back into the archives, one of our memorable campaigns was the Santa v Elf showdown for Manchester City. Featuring legendary players Kevin De Bruyne (Team Santa) and Vincent Kompany (Team Elf), with Pep Guardiola stepping in as referee — we created a festive clash that captured the spirit of the season.
From designing snowball-fight storyboards to creating a winter wonderland at City’s training ground, our team captured the magic through photography, video, and frosted typography. The campaign spread far and wide, appearing across online platforms, in-store displays, outdoor media, and even national press—giving City fans everywhere the chance to choose a side.
It’s campaigns like Santa v Elf that remind us why we love what we do—turning big ideas into unforgettable moments that connect with audiences.
As we celebrate 25 years of Absolute, we’re proud to reflect on projects like this one that have helped shape our journey.
To read the full case study, click on the link in our bio!