16/01/2025
Huge backlink success for our client Harris & Partners 🔗
🎯 The Goal
We set out to uncover the emotional and financial challenges faced by individuals managing non-mortgage-related debt. With 1,937 respondents, our survey shed light on the realities of debt management in Canada.
🔍 The Findings
Our survey revealed some eye-opening statistics:
- 50.5% feel stressed managing their debt.
- 68.4% say their debt makes them anxious.
- 39.8% report their debt is negatively affecting personal relationships.
- 53.4% have borrowed money in the past two years just to cover essentials like food, rent, or utilities.
- When faced with an unexpected $500 expense, nearly 23.1% admit they wouldn’t be able to handle it.
📰 The Strategy
Armed with this data, we crafted a compelling press release and tailored our outreach to financial and regional journalists. By focusing on targeted pitching, we ensured the survey results resonated with the right audiences.
💥 The Results
The story struck a chord, leading to incredible coverage across major media outlets:
Financial Post (3 placements!), MSN, Toronto Sun, Vancouver Sun, Nipawin Journal
