Relative Marketing & Creative

Relative Marketing & Creative Designing Creative Solutions for Marketing Ideas. We are a full service Advertising and Marketing agency. Follow on Twitter

We are based in Greater Manchester, in the town of Bolton; however, our client base is national and our work international.

09/10/2025

Here at Relative, we’ve been working on an exciting little internal project. We’ve been testing out some new AI-driven software that brings static images to life – adding subtle movement and energy to still photos to create something much more dynamic.

To test this, we chose our wonderful client Chain + Conveyor and created a short video as a case study. Using Freepik, we animated real workplace photos of their team in action, turning these moments into active, engaging visuals. And then usedAdobe Photoshop, Adobe After Effects, and Premiere Pro to create a video enhances viewer engagement by making the scenes feel more lively, captivating, visually interesting. All while showcasing real people from the team and still being authentic to the brand.

Visit our website to see more of our work: https://bit.ly/3FnL2lm

05/09/2025

Drop the needle on our Client Mix highlight reel. Sound ON!

At Relative Marketing, we’ve been turning up the creative volume, and our latest animated reel is a remix of recent client work that we’re excited to share.

From concept to creation, this mix was crafted using Adobe Illustrator and Adobe Photoshop for the design assets, animated in After Effects, and edited together in Premiere Pro. And the dot2dot bear? A little AI magic from Freepik.

This reel is our visual mixtape – a blend of creativity, tech, and learning. Give it a spin, let us know your favourite moment. If you’re ready to make your brand stand out, let’s collab!

As experts in the home and garden industry, one brand that we came across which seems to fit our client base is Moda Fur...
16/07/2025

As experts in the home and garden industry, one brand that we came across which seems to fit our client base is Moda Furnishings UK – A garden furnishings retailer boasting a flagship showroom right here in Manchester, just down the road from us.

We did a little research, as we always do when working with a new client and found that their name, logo and font was being copied by other, similar brands. So we decided to take a look at their branding have a bit of fun in-house to flex our creative muscles.

In order to really have fun with the brand and show off our skills, we crafted three distinctive logo concepts to showcase our expertise and highlight Moda's unique value proposition.

The first version represents minimal elegance, using the green, textured outdoors-inspired background to highlight their garden expertise.

The second takes their existing brand, giving it a contemporary twist, including garden iconography like leaves and a sun.

The third is a bit more fun and playful, designed to capture the 25-45 age range.

For each logo, we meticulously selected fonts, colour palettes, and straplines that not only align with these tailored stylings but also reflect Moda's industry relevance and the quality of their product offerings.

We hope you like the results.

We love a branding project, and we’re constantly in the lookout for businesses to assist with their marketing and advertising – whether it’s a rebrand or creating a new brand from scratch, as we have done recently for Reverie Eyewear and The Sleep Haven – there’s a lot of fun and fulfilment to be had when your work goes live and can be appreciated by client and audience alike.

To see more case studies and find out more about our specialisms, please visit our website.

visit our site for more info: https://bit.ly/3FnL2lm

30/06/2025

Recently, one of our clients approached us for an updated logo design featuring a script or handwritten-style font. They loved how this type of font conveys authenticity and honesty, while also offering a retro touch that felt right for their brand's direction.

Handwritten and script fonts have a unique, personal feel, characterised by softer, curvy designs that are friendly and playful. However, as a professional agency, we had to steer clear of pitfalls like using Comic Sans or designs that looked like of clip art from a Windows 95 PC!

After researching and exploring various options, we discovered a variety of fonts that blend nostalgic charm with a modern twist – perfectly capturing the unique yet relevant vibe our client was looking for.

Here are some of the inspiring examples we found.

https://bit.ly/4kP7JP0

05/06/2025

WHO’S REALLY CREATING NOW – US OR AI?

The possibilities of AI are amazing. And everyone seems to be getting in on it. But it’s use also raises big questions. AI is clearly a powerful creative tool - and a great equaliser - allowing small brands to produce content that once required big agency budgets.

BUT IS IT ALSO THE BEGINNING OF THE END FOR TRADITIONAL CREATIVITY?

- If machines can generate compelling stories, visuals, and personalities, what happens to the artists, designers, and writers whose craft shaped these industries?
- Are we truly enhancing creativity, or quietly replacing it?
- Are we unlocking new opportunities - or closing the door on human talent?

While AI may seem like a great leveller right now, it will soon be used by big business to slash costs, cut creative teams, and dominate even further.

TESTING THE CAPABILITIES OF AI

We’re not just asking these questions from the sidelines. Recently, we’ve been testing social videos using our client Reverie Eyewear’s brand. Using AI-generated people on the streets of Manchester to promote their products. The results are striking – it’s hard to believe these aren’t real models filmed on location.

AI IS CHANGING CREATIVITY – BUT SHOULD IT?

We’re fully aware of the irony – using AI to question AI’s place in our industry. But embracing the tech doesn’t mean switching off our critical (and creative) thinking. We’re conscious of the potential pitfalls and negative impact it could have.

- Is AI simply a tool?
- Can it replace human creativity?
- Does it improve or limit its users?
- Where do we draw the line?
- Are you worried for the future?

There are thousands of questions and points of view on this subject. So let us know your thoughts below.

https://bit.ly/3FnL2lm

13/05/2025

Discover how we’ve helped Hartley Botanic, creators of luxury Greenhouses since 1938, grow their brand and global sales. From stunning design to impactful digital campaigns, see how we've supported their success into the USA and worldwide.

https://bit.ly/4k7Q83D

22/04/2025

Discover how we built The Sleep Haven brand, making dreams a reality. From logo design and branding to POS and launch materials. Click the link to learn more.

https://bit.ly/3YHQ9Tw

We pride ourselves on building meaningful relationships with our clients! At Relative Marketing, we strive for longstand...
20/03/2025

We pride ourselves on building meaningful relationships with our clients! At Relative Marketing, we strive for longstanding partnerships and aim to feel like a part of your family.
Get in touch for a chat:

https://bit.ly/3mcyhez

We're thrilled to declare the new Relative Marketing website is officially live! 🚀It's been quite an adventure getting t...
13/03/2025

We're thrilled to declare the new Relative Marketing website is officially live! 🚀

It's been quite an adventure getting to this point. There's been a whole lot of rewrites, redesigns, and client commitments, making the process longer than anticipated. But every step, every pause, and every challenge have led us to a platform we're incredibly proud of. This new website is a true reflection of who we are, what we do, and the specialised areas we excel in.

Dive into the Relative Marketing experience!
Click the link to read our blog about the process, and start exploring! 🎯

https://relativemarketing.co.uk/blog/refresh-refine-reveal-navigating-the-journey-of-relatives-new-website/

Your website should tell your brand's story in the most clear and concise way possible. If your current site is lacking,...
05/03/2025

Your website should tell your brand's story in the most clear and concise way possible. If your current site is lacking, it's time for a much-needed refresh. At Relative Marketing, our bespoke website design services are crafted to resonate with your audience, by perfectly blending usability with unforgettable visual designs.

https://bit.ly/3mcyhez

Address

Bolton
BL11DY

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+441204493382

Website

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