28/04/2026
Last week our wonderful Digital PR team - Emily and Zoë - headed into sunny Manchester for the annual hashtag
from Digitaloft
We love an excuse to get out and about and learn. So here’s the team’s 4️⃣ key takeaways from where the industry is at right now...
🎯 Relevance should be the word of the day, every day. It’s not just about knowing the journalist covers that area of media, but really drilling down into their tone and understanding their beat. It may be time consuming, but it’s crucial that you’re thoroughly researching journalists, understanding the angles of the pieces they’re writing, and really considering how your piece could add to the narrative.
🏆 Quality > quantity, always. It’s not only the relevance of the story, considering ‘how and what does this actually add to the current conversation’ and the value of the campaign, but also the relevance it has at this moment in time, when it will be most relevant, and the journalist it will be most relevant to.
📢 Disruptive PR doesn’t have to be loud to be heard. We’re always consuming, so we have constant streams of noise whether that’s in our personal lives, on social media, at work, we don’t necessarily notice more noise – it just gets lost in the void or it’s an unwelcome addition to the noise we already have buzzing around.
📦 Product PR is an underrated tactic. Product PR focuses on existing products or product launches that can be positioned in articles – usually product roundups, recommendations, gift guides, reviews or seasonal features. With targeted, niche and very specific media lists with hyper-relevant journalists.
Roll on the next event... BrightonSEO!
