05/12/2025
"𝗦𝗘𝗢 𝗶𝘀 𝗱𝗲𝗮𝗱"
We’ve all seen it… and it’s just not true.
𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗿𝘂𝗲?
AI is changing how we show up in Google — and great SEO now gets you featured in AI Overviews too.
Here’s what we’re seeing across our clients:
Lacey Plumbing & Heating — quoted inside Google’s AI Overview for “what to consider when upgrading radiators.”
Lelli Kelly Shoes — featured in an AI Overview helping parents spot narrow feet.
Fleetcover — appears in the AI Overview and ranks #1 organically for “what is fleet insurance?”
Same optimisation.
More visibility.
Beltin’ results.
So no — SEO isn’t dying.
It’s evolving. And the brands investing in high-quality, helpful content are now being rewarded in both traditional search and AI search.
If this taught you something new, hit save and share it with someone who still thinks SEO’s on its way out.
Got questions? Drop them below — we always come back to you.
