16/06/2026
What the new under 16 social media ban in the UK means for your brand π±πΈ
The introduction of a social media ban for under 16s is set to change how many brands connect with younger audiences online. While the details may vary between platforms and regions, the overall aim is to improve online safety and reduce risks for children.
For brands, this means it is time to review marketing strategies and audience targeting. Businesses that have relied heavily on younger users may need to shift their focus towards parents, guardians, and older age groups.
Content quality will become even more important. Brands should focus on creating useful, engaging, and trustworthy content that appeals to wider audiences rather than depending on younger users for engagement.
This change also provides an opportunity to explore other channels, including email marketing, websites, and community-based campaigns.
By staying informed and adapting early, brands can continue building strong customer relationships while supporting a safer online environment for young people.
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