Hype Marketing UK

20/09/2026

This time next week, I will be part of the 'Be A Hero' team ... created by the amazing Tracey Ann Smith to support and raise awareness for the charity, DEBRA UK . 💜

The project offers 15 people living with a painful skin condition called epidermolysis bullosa (EB), and their hero who has helped them (such as a parent or nurse) to give them a makeover and photoshoot.

Don't worry, I'm not helping style anyone; we have an incredible team of hair stylists and MUAs from around the UK, and an amazing industry photographer. There's nothing better than working with some incredibly lovely people to bring a smile to other people.

Stay tuned next week for behind the scenes snippets. 🤳

18/09/2026

A little appreciation post for this hair collection from the fabulous Grant Carr.

Archangels was a very personal collection for Grant. Showing off his colour work and cutting skills, this collection brings the angels into the modern era.

If you've not spotted it yet, check it out here and head to Grant's socials for more exclusive BTS content too - because we all love a look at how it was created.

Have you got a favourite look/angel? 👼

15/09/2026

Behind the scenes at we have been updating their blogs.

From updating the graphics, and also making social media versions too, to adding fresh blogs and SEO onto each post; I’ve really loved working on this. There’s something so satisfying about methodically working through them and seeing the before / after change.

For this client, the blogs are a great way to explain their work and processes to prospective clients, who need reassurances at choosing the right firm and person to work with on processes that can be complicated and emotiional.

With social media driving traffic to your website its important to keep this updated too.

Need help updating your website? Drop us a message with what amends you need help with and let’s get things moving for you.

13/09/2026

No complicated plans, it just comes down to time and expertise to get it done.

The key to your marketing is consistency, So just a little, and often, can bring great results.

We started with a client on their social media a few months back. The results have surprised them. The plan was to drive new business for one area. It's led to new enquiries across the business. It's brought other team members to get involved to support more content.

For support in bringing your plan together, get in touch for a chat.

11/09/2026

How well do you know your audience? How confident are you do really know them?

We all know that being clear about who you are talking to helps create better messaging that resonates with them. So how would you descibe your

Here’s a few places to get some insights into who you are talking to:
- Your insights on all your main marketing activities. They may also differ, for example ages and locations, on different platforms. I’d recommend checking this quartely to spot any changes.
- Use your Stories and Polls to ask questions to learn more about how they tick and what they want to hear more of
- Host various focus groups to gain key insights and make sure you include non-clients in this too.
- Invite key clients to an exclusive group to share upcoming information and get their feedback ahead of a main launch

Want to talk this through? Drop me a line and let’s see where you need support most.

10/09/2026

Another blog written for Pivot Point UK ✅

The collaboration with Thesecretlifeofdads keeps growing, and for anyone who missed it, we had to share what the mannequins have been up to. Everywhere they've been and where they are going!

There's so much love and respect for the dads doing hair. A great project to be associated with.

Have a read here >>

Discover how Pints & Ponytails is helping dads learn to style their daughters' hair, build confidence and connect through hands-on education.

07/09/2026

When did you last delve into your analytics? Be honest.

If you’ve not already, start a spreadsheet with just the top line key metrics for each marketing activity you do to start building a picture. Add yourself a diary note to keep updating this each month, as time really does fly and it’s so much easier to keep on top of this and understand the reasons behind some of your achievements at the time.

Once you get into your analytics you will find yourself strangely addicted to snooping around and delving deeper into the detail to know more about your audience and what is resonating with them at different times.

Something might surprise you and encourage you to try and test other campaigns. Last week I was surprised by the demographics for a clients Facebook - seriously would never of had that age group down for Fb!

06/09/2026

We all need some feel-good vibes.

So how about Grant Carr and his team from Garcon Glasgow offering FREE Back to School hair cuts. He did this last year, and to make this year even better this time he collaborated with local businesses for food, entertainment and a local community support hub.

Thanks to Respect for Hair and Salon Business Business for sharing the story.

01/09/2026

September is a time to reset.

So if you do ONE thing this week to reset, then look at your social media and audit your channels.

It is a chance to review your activity against your objectives to see if your social media is working as you would like.

Those insights will give an indication on the performance of your different channels and posts to understand more about whats working, and what’s not, to make changes.

Maybe you want to tweak your aesthtics, try new trends or make more of some of the functionality available.

With new features, techniques and best practices, there’s no better time to boost your skills too. 👩‍🏫

👀 For a fresh set of eyes on your social, or support with bespoke training, drop me a DM and let’s chat.