Adaptive SEO

27/03/2026

Google has officially launched its first core update of 2026, with the March 2026 Core Update now rolling out.

This follows closely behind the March 2026 spam update and the February 2026 Discover update, making it a busy period for search volatility.

According to Google, the rollout could take up to two weeks and is designed to improve how relevant and satisfying content is surfaced in search results across all types of websites.

As with any core update, ranking fluctuations are expected. Some websites may see gains, while others could experience temporary drops in visibility and organic traffic.

Google has not issued any new, update-specific recovery advice. The guidance remains the same: focus on creating helpful, reliable, people-first content rather than trying to optimise purely for search engines.

A drop following a core update does not necessarily mean there is something wrong with your website. In many cases, meaningful recovery happens over time, particularly with future core updates.

For businesses and marketers, the key takeaway is simple: expect volatility, monitor performance carefully, and stay focused on content quality, relevance, and user satisfaction.

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11/12/2025

Google have just rolled out their December 2025 core update. They say it may take up to 3 weeks to complete.

22/09/2025

Google just confirmed that their August Spam update has completed rolling out.

The update that began on August 26th has fully rolled out globally (all languages) as of September 22nd.

The update focuses on improvements to spam detection (e.g. via SpamBrain), not a full re-ranking of the search index.

👉 What this means for SEO and content teams

✅️ Audit your content for spam-policy compliance (e.g. de-index or clean up low-quality or spam-like pages).

✅️ Don’t chase short-term ranking gains from this update, your priority should be long-term trust, quality, and clarity.

✅️ Monitor changes in visibility, but focus effort where the problem is clearly tied to spam signals.

19/09/2025

Google Chrome’s Biggest Ever Update: Reimagining The Search Experience

Google’s recent announcement of Chrome’s new AI‑capabilities is more than incremental, it’s a signal of what the next phase of search and browsing will look like.

🔍 What’s New, What Matters

✅ Gemini in Chrome: Can clarify complex information, work across multiple tabs & recall past webpages.
✅ Agentic browsing: Chrome will soon help perform tasks on your behalf, booking haircuts or weekly grocery orders so you don’t have to switch contexts as much.
✅ Omnibox AI‑Mode: The address bar becomes a powerful AI search prompt; you can ask complex questions and get follow‑ups without leaving the bar.
✅ Contextual questions & page summaries: Want an overview of what you’re reading without digging through every tab? AI can generate that for you.

For content creators & site owners: structuring your content to be 'AI‑friendly' (clear, modular, contextually rich) should give you an advantage.

27/08/2025

Google have just announced that they are rolling out their August Spam update.

As per usual, this should take a few weeks to complete.

08/08/2025

Online discovery isn’t only about Google anymore.

Buyers now find brands like yours via AI assistants (LLMs), Maps, review sites, Reddit and other niche UGC platforms.

We make sure that your business is visible everywhere that matters, Google, and beyond.

Get in touch to find out more:

☎️ 01202 069 035
📩 [email protected]
🌐 https://adaptiveseo.co.uk/

29/07/2025

🚨Google are starting to roll out AI Mode in the UK as of today.

You’ll see it appear as a tab on your Search results page, and in the Google app for Android and iOS.

Ask more complex, nuanced questions on Google Search with AI Mode, now available in the UK.

25/07/2025

Google just unveiled 'Web Guide' in Search Labs.

Google notes that this will eventually roll out and replace the 'All' for Search.

Perhaps this, or their 'AI Mode', will be the default version of search.

With 'Web Guide' it does include website links, therefore allowing publishers more visits to their content, while also integrating AI into the results, too.

Lots happening at a rapid pace right now!

https://blog.google/products/search/web-guide-labs/

We’re launching Web Guide, a Search Labs experiment that uses AI to intelligently organize the search results page, making it easier to find information and web pages.

24/07/2025

🚨 If you think SEO is dead, Google's Q2 earnings just proved the opposite

AI isn’t replacing search, it’s making it more powerful and creating more high intent opportunities. With billions of users now interacting with Google's AI Overviews, search is transforming faster than at any point in history.

Businesses that aren’t adapting their SEO strategies for this AI-first world now are already being left behind.

📈 Key Stats That Demand Attention

⚡ AI Overviews drive 10% more queries in search results where they appear
⚡ 2 billion users per month engage with AI Overviews, doubling from earlier usage
⚡ Google's search revenue hit $54.2 billion, a 12% YoY increase, thanks to elevated engagement
⚡ Google’s AI model now processes 980 trillion tokens/month, up from 480 trillion in May
⚡ Google's AI Mode now has over 100 million monthly active users in the U.S. and India

🚀 What This Means for SEO

💡 AI Overviews introduce new query types and alter how users explore topics
💡 People are searching in more complex, conversational ways, and AI guides them through it.
💡 Your brand’s visibility now depends on showing up in AI-informed results, not just the classic blue links.

🛠️ Action Tips for B2Bs & Media Companies

✅ Audit for AEO-readiness: Make sure your content can be parsed and used in AI Overviews
✅ Structure for relevance: Use headings, schema, and precise answers to target rich results.
✅ Diversify your content: Blend text, visuals, and multimedia to feed AI’s growing appetite for varied formats.

The AI era of search is not coming, it’s already here. Google’s growth is being driven by how well it integrates AI into search. For businesses this means one thing: SEO is evolving, not disappearing.

Be Adaptive. Get ahead by optimising for discoverability in AI-enhanced search. The brands that show up in the right way will win the next decade.

21/07/2025

Are you a B2B or Media Production Company that's actively looking to work with more new clients?

We excel at generating online visibility in Google and LLMs, delivering high intent leads for our clients.

For a free consultation, drop us a DM to find out more.

18/07/2025

Google’s June 2025 Core Update: A quiet rollout, with a massive tech shift

Google just wrapped up its second core update of the year and, on the surface, the SERPs didn’t swing too wildly. Under the hood though, two research breakthroughs went live that reshape how Google's search results are found and ranked.

1. MUVERA retrieval
Multi-Vector via Fixed Dimensional Encodings trims the pool of candidate pages by 5 - 20× while keeping (or improving) recall.
Less-relevant pages never make it to the ranking phase, so topical focus wins and thin, off-intent URLs fade.

2. Graph Foundation Model (GFM)
Generalises across huge, unfamiliar graphs and lifts precision on tasks like spam, trust, and link analysis by 3 - 40×.
Think of it as “LLM for links” that reads the relationships between entities, not just the text on a page.

❓ Why volatility felt fairly muted

Sharper retrieval plus smarter graph analysis means ranking changes are targeted, not sweeping. Sites that solved helpful content issues in March bounced back, while pockets of thin or disconnected content slid quietly.

Strategic takeaways for , , and

✅ Align every URL to a single intent and prune overlap.
✅ Strengthen your entity graph: internal links + schema that clarify people, products, places.
✅ Optimise copy for concise, authoritative passages that AI Overviews can lift verbatim.
✅ Track long-tail queries closely. MUVERA surfaces ultra-specific intents that you may be missing.

❓ Did you recover (or regress) after the Helpful Content Update

You should:

👉 Audit for overlapping-intent pages and consolidate.
👉 Re-map internal links to cluster around primary entities.
👉 Monitor query-level volatility daily for the next 30 days.

The June 2025 core update was Google seemingly implementing and GFM to make Search leaner, smarter, and harder to game. If your content is clearly focused and well-connected, you just gained an edge. If not, now is the time to tighten intent and reinforce your internal graph before the next tremor hits.