Inspiration Agency

Inspiration Agency Award-winning PR and strategic communications agency helping organisations optimise their reputations since 2011.
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The Inspiration Agency can help with logos, stationery, flyers, leaflets, public relations, marketing (traditional and digital), social networking and websites.

PR isn’t just about getting your name in the paper, done well it can support the wider goals of your business.It can hel...
12/10/2026

PR isn’t just about getting your name in the paper, done well it can support the wider goals of your business.

It can help you:

• become more visible in your industry
• build credibility before a sales conversation even starts
• position your team as experts
• strengthen trust with customers and stakeholders
• create third-party proof that supports your wider marketing

The important bit is consistency, one piece of coverage can be useful, but a long-term PR strategy builds stronger recognition.

We’ve broken down how a PR agency can support business growth in our latest blog.

🔗 https://bit.ly/4yw3b6K

One story, multiple pieces of coverage. 📰We recently supported David Richmond-Coggan BEM and the RNLI East Dorset Lifegu...
08/10/2026

One story, multiple pieces of coverage. 📰

We recently supported David Richmond-Coggan BEM and the RNLI East Dorset Lifeguards Fundraisers with the story of his 15,000ft skydive.

There was no need to search for the story here; David (who we're sure he won't mind us sharing is in his late-70s) taking on such an incredible challenge to raise money for the RNLI was already a brilliant story worth sharing.

Our job was to make sure it reached the right people.

We shaped the strongest angle for the media, created the press release, approached relevant publications and followed it through to help secure as much exposure as possible.

The result?

📰 Print coverage
💻 Online coverage
📱 Social shares
👀 More eyes on David’s fundraising and the RNLI’s work

The story secured coverage with the Bournemouth Daily Echo, which has an audited print and digital circulation of 9,922 copies per edition, while its website receives around 1.2 million visits each month.

It was also featured by Let’s Go Out Bournemouth & Poole, whose website attracts thousands of visitors daily and whose social channels have a combined following of more than 18,000.

These figures represent the publications’ wider potential audiences, helping David’s story and the work of the RNLI East Dorset Lifeguards Fundraisers gain valuable local exposure.

It’s a great example of why PR is about much more than writing a press release and hitting send. Even when you have an incredible story to tell, getting it in front of the right audiences takes a clear angle, the right media contacts and plenty of follow-up.

☎️ 01202 923800 | 📧 [email protected]

How do journalists decide which stories to cover?Journalists receive far more stories than they could ever publish, so i...
07/10/2026

How do journalists decide which stories to cover?

Journalists receive far more stories than they could ever publish, so in order to decide what gets published a story needs to quickly demonstrate why it deserves their attention.

They’ll consider whether a story is timely, relevant to their readers and genuinely newsworthy. A strong human-interest angle, surprising statistics, expert insight or a clear connection to something happening in the news can all make a story more appealing. What matters is understanding what each particular publication will care about.

That’s why sending the same press release or media pitch to every journalist doesn’t always work. Good PR involves finding the right angle, approaching the right people and making the relevance of the story clear from the outset.

It also means being realistic: something significant within your business may not necessarily be significant to a journalist. Thinking like a newsroom, rather than a business, gives your story a much better chance of being noticed.

🌟 Three new prospective clients from one email campaign 🌟That's the result for one of our new clients, achieved after ju...
05/10/2026

🌟 Three new prospective clients from one email campaign 🌟

That's the result for one of our new clients, achieved after just two email marketing campaigns with us.

We've recently started working with this client across several areas of their marketing, and email is already proving exactly why having the right communication going to the right audience matters.

It wasn't about sending an email for the sake of staying visible.

We created a campaign designed to put them back in front of customers, communicate their services clearly and give people a reason to get in touch.

The result? Three new leads generated directly from the emails.

We're only at the beginning of our work together, so that's a pretty exciting place to start.

If you've got a customer database sitting there but you're not doing anything with it, there could be opportunities you're simply not tapping into.

Want us to take a look?

☎️ 01202 923800 | 📧 [email protected]

How many coffees does it take to run a PR and communications agency? ☕We’re not entirely sure.But between client calls, ...
01/10/2026

How many coffees does it take to run a PR and communications agency? ☕

We’re not entirely sure.

But between client calls, story ideas, brainstorms, designing, copy checks and the occasional “has anyone heard back from that journalist yet?”... probably quite a few.

So, for International Coffee Day, we’re talking about something else we consume in large quantities, stories.

Because good PR starts with spotting what’s worth talking about.

💡 A company milestone.
💡 An award win.
💡 A community partnership story.
💡 A strong opinion.
💡 A piece of expertise people genuinely need.

This month, we’ll be sharing more about how PR actually works, what businesses often overlook, and how the right story can build recognition, credibility and trust over time.

Coffee first, obviously. ☕

FAQ: How important is consistency in branding? 🎨Very. In fact, it's one of the biggest reasons you recognise your favour...
28/09/2026

FAQ: How important is consistency in branding? 🎨

Very. In fact, it's one of the biggest reasons you recognise your favourite brands so quickly.

Your website shouldn't feel like one business, your social media another, and your emails something completely different.

Your colours, fonts, imagery, messaging and tone of voice should all feel connected. But consistency doesn't mean repetition.

You can change what you're saying for LinkedIn, an email campaign or a brochure while still sounding and looking unmistakably like you.

Think of it as giving your audience familiar signals every time they encounter your business. The more consistently they see them, the easier you become to recognise, remember and trust.

Not long to go until the Inspiration Agency takes on the Sassy Walk! 👟This Saturday, we’ll be walking a 4km route and at...
25/09/2026

Not long to go until the Inspiration Agency takes on the Sassy Walk! 👟

This Saturday, we’ll be walking a 4km route and attempting as many laps as possible to raise money for the brilliant Battens Fighters Forever.

We’re really looking forward to getting out there together, but more importantly, we want to raise as much as we can for a charity doing so much to support families affected by Battens disease.

So, this is our little reminder that there’s still time to sponsor us! 💛

Every donation, however big or small, will give us a little extra motivation when our legs start getting tired…

You can donate to our team here:
https://bit.ly/4hHjabV

Thank you so much to everyone who has supported us already. Now, bring on the laps! 👟

There’s something very relaxing about an afternoon of painting. At least, there is once you accept you’re definitely goi...
24/09/2026

There’s something very relaxing about an afternoon of painting. At least, there is once you accept you’re definitely going to paint outside the lines. 🎨🥂

For our autumn social we headed to Cat’s house for an afternoon of painting and sipping, where we quickly discovered that paint by numbers is considerably harder than it looks. There were a few paint spills, several questionable colour choices and plenty of “happy little accidents” along the way, but somehow it was actually very relaxing.

More than anything, it was lovely to get everyone together away from our desks and spend an afternoon catching up on everything other than work. Between busy weeks and different schedules, having proper time together as a team is always worth making space for. 💛

We finished the afternoon with a few rounds of Quiplash, where some of us also learnt an important lesson: if you’re playing with a gaggle of Gen Zers, you really need to bring your A-game.

Thanks to Cat for hosting us – and for trusting us with paint in her house!

We’re getting our walking shoes ready! 👟💛On Saturday 26th September, the Inspiration Agency team will be taking part in ...
23/09/2026

We’re getting our walking shoes ready! 👟💛

On Saturday 26th September, the Inspiration Agency team will be taking part in the Sassy Walk to raise money for Batten Fighters Forever.

The challenge is simple: a 4km route, as many laps as our legs will manage, and hopefully plenty of money raised along the way!

Batten Fighters Forever supports children and families affected by Batten disease, as well as raising awareness of the condition. The Sassy Walk is a particularly special event, held in memory of Annabelle Hover and bringing people together for a cause that means so much to her family.

We’ve set up a Inspiration Agency team fundraising page and would love your support. Whether it’s £5, £10 or simply sharing this post, every bit helps.

If you’d like to sponsor us, you can donate here:
https://bit.ly/4hHjabV

Now we just need to decide how many 4km laps we can realistically manage…

If the Inspiration Agency team members were brands, what would we look like? 🎨This month we're talking all things brandi...
23/09/2026

If the Inspiration Agency team members were brands, what would we look like? 🎨

This month we're talking all things branding, so naturally we turned the experiment on ourselves.

We gave everyone their own mini brand based entirely on their personality...

✨ Louise: Mustard yellow, leopard print and plenty of sass
✨ Cat: Teal, polka dots and something polished but playful
✨ Luce: Sage green, subtle stripes, warm, creative and effortlessly put-together.
💻 Jordan: Purples, autumnal colours and an organisational schematic
💻 Jules: Deep burgundy, subtle checks and something classic, clever and quietly creative.
⚙️ Ben: Black and white, calm vibes and always with some interesting tech
🎨 Stevie: Leopard print, cherry red and a funky vibe
🎨 Ellie: Black, a hit of red and a sense of the alternative
🎨 Clare: Pastels, creative handwriting and lots of flowers
🎨 Ashe: Orange, plenty of photos and a rainbow thrown in for good measure

And there's actually a branding lesson hiding in here.

Before you've read a single word, colours, typography, patterns and imagery are already telling you something about each person.

Businesses work in exactly the same way.

Your visual identity should give people a feel for your personality and what they can expect from you, not simply look nice.

So, your turn...

If YOU were a brand, what colour, font and pattern would you be? 👀

Address

Telephone House, 18 Christchurch Road
Bournemouth
BH13NE

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5pm

Telephone

+441202923800

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