22/05/2026
Don't hate me, but I used to think the reason people signed clients from social media was that they had a bigger following than me.
In the early days of Virtual Lottie, clients came from networking events, Facebook groups, and the occasional person who stumbled across our content.
and it worked, but the leads were basically random.
Not always the right fit, not always the right budget, and it required us to constantly be in rooms, showing up, chasing.
Then I started paying attention to the accounts that were actually converting. Some of them had smaller followings than us.
The difference wasn't their reach. It was that every single post had a job. A specific person it was speaking to. A direction it was pointing in.
The moment we built that into our own content & we started posting with a strategy, everything changed.
People started finding us, filling in our enquiry form, already convinced, without us having said a word to them directly.
Strangers who felt like they already knew us.
And the 7am networking breakfast became something we CHOSE to go to, not something we HAD to goto.
That's what a content strategy actually does. It doesn't just make posting easier. It changes how your whole business gets clients.
We've been working on something to help you do exactly the same and it's SO close to being ready.
DM us CLICK to find out what it is before everyone else š¤«
