28/09/2023
It was great to meet up with some fellow PRs ( Zoe Hiljemark - PR & Marketing for Photographers and Liz from Brilliant Fish PR & Marketing ) at last night's event 'The Future of AI in PR', organised by CIPR Wessex at the impressive Bournemouth University Fusion Building.
Some thoughts I came away with:
๐ก AI is the 'probabilistic sequence of predicting words', which means that every piece of content (and imagery) created by AI needs to be checked so that it is factually correct, ethical and appropriate (this was showcased by one of the speakers when he asked AI to write his LinkedIn bio: AI had fabricated a book that he had 'co-authored'!)
๐ก Rather than using AI (such as ChatGPT) to create content, it can be better used at coming up with ideas, analysing data and completing some admin tasks
๐ก AI can free up my time on admin tasks so that I can spend more time on strategic/ creative work
๐ก I will consider including the wording 'this document has been written by a human and not by AI', as now the assumption is that some documents have been created using AI
In my experience, AI is useful for many things, although I have personally found that any content I created using AI didn't use the right tone of voice or nuance, and some of the wording didn't accurately represent what I was trying to say.
Therefore, until the AI model is more advanced, it is still a useful tool, although it certainly can't replace the experience and emotional intelligence of an individual - yet!
PS This post has been written by a human :)