12/10/2026
If I was to condense ten years of social media training into three points for franchisees, it would be these:
1. Be consistent, not perfect
This is one you hear a lot, but it's worth re-enforcing the point that franchisees don’t need to post every day or create award-winning content.
You need to show up regularly, stay visible and use social media in a strategic way that serves your business.
2. Be social, not just promotional
Social media isn’t just about selling your products or services, it's about getting people to know the person behind the franchise.
It’s also about building relationships and starting conversations that help to grow your business in the long run.
3. Create content for your audience, not just for the algorithm.
Think about what your customers want to see, what questions they’re asking and what would make them choose you and then create your content around that.
Helpful, relatable content will always have a role to play and there's no need to follow trends that don't match your business or aren't relevant.
As a franchisee, you don’t have to reinvent the wheel, just focus on the platforms that matter to your business and be consistent...not a full-time content creator!
