Oxygen Marketing UK

Oxygen Marketing UK With over 26 years experience in traditional and modern marketing, we help you put the foundations i

At Oxygen we help you integrate new modern marketing techniques into your sales & marketing process, reaching your target audience and turning them into customers'.

An old one but a good one! I loved this book the first time round, but I’m at a different stage of my journey now so I’...
17/04/2023

An old one but a good one!

I loved this book the first time round, but I’m at a different stage of my journey now so I’ve started it again.

I actually haven’t held a good book since lockdown, there’s something satisfying about holding a book - you don’t get that from on-line reading!

A must read for any one who wants a strategy for wealth and success! 👍

It’s been a busy few weeks that’s for sure! What have we been up to? 🚀 We’ve been working with a local photographer, lau...
16/04/2023

It’s been a busy few weeks that’s for sure!

What have we been up to?

🚀 We’ve been working with a local photographer, launching his online gallery. Reaching a new audience, raising awareness, gaining a following and building relationships.

📹 Another podcast recorded, edited and published. We’re seeing great results from these now.

🌳 We are working on a sustainability campaign. Integrated, multi-touch and multi-channel - it’s going to create a great impact!

✍️ We built a FY23 tactical marketing campaign for a client to support growth - all signed off, including the budget 👏👍

⭐️ Started working with a marketing agency who needed extra support but didn’t want to increase head count. We’re now working on their clients paid advertising- Google Ads - building and launching.

I’m typing this late Sunday night. Probably not the best time to post 😬 (I don’t recommend you do this!) but tomorrow is looking like a busy client day, so ‘my stuff’ will get pushed to one side!

Today I’m doing this! Creating multiple Google ad campaigns. I don’t just work directly for clients, I also work with m...
06/04/2023

Today I’m doing this! Creating multiple Google ad campaigns.

I don’t just work directly for clients, I also work with marketing agencies who need to outsource projects during busy times.

So, I have been given 4 clients - all need to drive sales and increase their lead generation activity. Google ads is one of our tactics.

The best part is watching the success. I always say - if it’s the right tactic, the right message, done in the right way, and managed - it will work!

Doesn't it just!I had a few challenging projects with challenging deadlines last week. This quote from Nelson Mandela w...
03/04/2023

Doesn't it just!

I had a few challenging projects with challenging deadlines last week. This quote from Nelson Mandela was quite apt today! 🙂

We’re so lucky to have some lovely hotels by the sea to work from. My web designer and I always meet here to work on cl...
24/03/2023

We’re so lucky to have some lovely hotels by the sea to work from.

My web designer and I always meet here to work on client projects.

This morning we were designing and building an online portal.

My client doesn’t sell to the end user, they sell to partners, who then sell direct.

We give them all the sales support material to do this.

So, instead of the partner having to ask for an email template, a piece of collateral, website content - they have it all at hand in the portal.

One less thing for my client to worry about! 👍

What a lovely (and long! 🤪) testimonial I received 🙌Caroline is an amazing marketer with over 30 years in marketing and ...
23/03/2023

What a lovely (and long! 🤪) testimonial I received 🙌

Caroline is an amazing marketer with over 30 years in marketing and she knows what she is doing.

She ensures that she stays up to date with modern marketing techniques and is well versed and experienced in using social media such as LinkedIn, Facebook, Instagram, Pinterest and TikTok. Caroline is the right person to advise about marketing and how to drive businesses forward to take them to the next level.

She has helped a number of businesses from start-ups to SME’s and from IT organisations to entertainment brands.

Caroline is also business savvy so can advise businesses on various aspects and has excellent professional contacts that she can draw upon if necessary, to help take businesses up to the next level of growth.

She is customer-focused and ensures that she gives her utmost ensuring customer satisfaction, which is why she has a loyal customer base that uses her expertise again and again.

Caroline is friendly and approachable and listens carefully to her customers’ needs, so if you need a one-stop-shop for all your marketing needs, I highly recommend that you speak to her.

Such an inspiring talk from Julia's House Children's Hospice at a recent client sales meeting. The passion and care from...
22/03/2023

Such an inspiring talk from Julia's House Children's Hospice at a recent client sales meeting.

The passion and care from the team, and what they do is amazing. I didn’t know the full extent of the support they give to the children and the families.

If anyone wants to support a charity - this is the one!

I read an article this morning on equality in the workplace.Did you know, organisations where men are engaged in gender ...
08/03/2023

I read an article this morning on equality in the workplace.

Did you know, organisations where men are engaged in gender inclusion programs, 96% of those see progress — compared to only 30% of organisations where men are not engaged.

Focussing on gender equity efforts is so important. We should be a gender equal world which is free on bias stereotypes, and discrimination. Why shouldn't difference be celebrated?

Collectively we can all , celebrate women's achievements, raise awareness about discrimination. We should all take action to drive gender parity.

I'm lucky to work with two companies who fully embrace this and feel they are lucky to have some highly skilled, strong successful women as part of their team - the way it should be.

Happy International Women’s Day!

I was looking for a restaurant last weekend and two made the cut!So, I decided to check them out on their social media c...
07/03/2023

I was looking for a restaurant last weekend and two made the cut!

So, I decided to check them out on their social media channels.

Restaurant One had updated their Facebook and Instagram, so I knew they were still open and I could get a feel for the restaurant and see the food they served.

Restaurant Two hadn’t posted on their profiles since last July and even then it wasn’t consistent, so I couldn't see what I was gong to get.

So, I obviously chose the one who had been active, as they gained my trust, and I have to say it was lovely.

There are several reasons why a business needs to be visible:

⭐️ Attracting customers: Visibility is crucial for attracting customers to a business. If people don’t know a business exists, they won’t be able to buy from them. By being visible, they will attract potential customers.

⭐️ Building brand awareness: Visibility helps to build brand awareness. A business that is visible is more likely to be recognised by potential customers, and they will be more likely to remember your brand in the future.

⭐️ Establishing credibility: Visibility also helps a business establish credibility in the marketplace. When a business is visible, it shows that it is active and engaged in its industry, which can lead to increased trust from customers.

⭐️ Beating the competition: In today’s competitive business environment, visibility can be the key to beating the competition. A business that is visible is more likely to stand out from its competitors and attract customers away from them.

So, you need to show up - consistently. Keep your brand in front of people until they are ready to buy.

I’m guilty! Of not updating my website! Why? 🤔Because I have never used it as a lead generation tool. I’ve never had to ...
24/02/2023

I’m guilty!

Of not updating my website!

Why? 🤔

Because I have never used it as a lead generation tool. I’ve never had to drive people to my website to gain new business. My business predominantly comes from referrals. Which is great!

But….

What if a potential client was ‘on the fence’, and didn’t know whether to use me or another marketing consultant. My website could be the deciding factor.

I work on clients websites, marketing activity, social media channels (the full marketing mix) 5 days a week, why would I want to do mine when I could be doing something fun in my downtime.

But it’s important!

Making time to work ON your business rather than IN it has to be a priority - that’s what I tell my clients, so I need to do the same.

So, it’s accountability time. I have said it here so I need to get stuff done!

Have a great weekend!

With a strategy behind it podcasting really is a no-brainer when it comes to generating leads and opportunities.Read my ...
24/02/2023

With a strategy behind it podcasting really is a no-brainer when it comes to generating leads and opportunities.

Read my blog to find out why....

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BH7

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Wednesday 9am - 5pm
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