25/05/2026
Launching a product is one thing. Bringing it to life in a way your community can feel is another.
For the CurlFit launch, our focus was simple: make sure the right people were in the room and the right content was produced.
We led on guest list strategy and content creation, building an approach that balanced reach, credibility, and community.
💆♀️ We intentionally prioritised creators who are already part of the brand’s ecosystem, giving them first access to experience the product in action.
💆♀️ We chose influencers from the curly hair and fitness communities to expand reach and build trust around the product’s purpose: solving the “gym vs curls” dilemma.
From just four creators (2 influencers, 2 community creators), we produced multiple content formats designed for different roles across the brand’s social channels, which we also manage:
* A community-first, talk-to-camera edit that feels native and real
* A brand-led event video capturing energy, movement, and product positioning
This gave the social team a bank of assets to test, learn from, and optimise, not just a single “hero” video.
Because the most effective launches don’t just speak to an audience. They involve them.
