25/05/2026
It's a fact.
Paying for Ads will not earn your position in Organic searches.
BUT...
Making a place for yourself in Organic search WILL bring down your cost per click on paid Ads!
In recent conversations and market research I've been carrying out, 100% of the people I've spoken to have been stung in some way by so-called SEO services – spending money without really understanding what was done, or what benefit they got from it. That's something I find genuinely frustrating, because it doesn't have to be that way.
Add to that a bold statement made at a recent event – "SEO is dead" – and I knew it was time to put some clarity out there.
Because it isn't dead.
Not even slightly.
I held a webinar last week and am holding another one on the 4th June at 7pm.
I'll explain in simple terms:
How SEO actually works;
Google vs AI Generative Search;
AND why you don't need to panic.
We'll have questions at the end; and I'll share my most productive tool to set you off in the right direction.
Register your place here: https://inclusive-optimization.com/io-live-webinar-opt-in-page?utm_linkedin-live-webinar-lead=linkedin-live-webinar-lead