The Customer Framework

03/10/2012

See our latest newsletter packed full of latest thinking on customer and consumer management - http://eepurl.com/p8Ok9

14/07/2012

Thanks to Professor Moira Clark, Head of Marketing and Reputation, Henley Business School for leading a great 'Customer Horizons' session on 11 July. The subject was Customer Effort Score (CES). See blog for more http://www.customerhorizons.com/content/customer-horizons-meeting-11-july-2012.php?preview=true&preview_id=403&preview_nonce=62e312fca1

05/07/2012

http://blog.thecustomerframework.com/bid/86773/How-the-RDR-changes-financial-services-customer-management

Merlin Stone explains how the Retail Distribution Review (RDR) will change customer management in financial services.

02/07/2012

http://blog.thecustomerframework.com/bid/86730/The-role-of-data-in-driving-creativity-and-Cannes

Being more relevant, precise, personalised, agile & real-time means brands must get to grips with data to power creativity.

25/06/2012

http://youtu.be/ZlFr10se9_U

Using The Customer Framework's experience, coupled with 2012 research amongst blue chip organisations across the world, Neil explores what it means to be a s...

22/06/2012

http://blog.thecustomerframework.com//bid/86409/is-customer-management-really-so-tough-in-retail-financial-services

Merlin Stone examines the differences and challenges faced managing customers in retail financial services, in comparison with other sectors.

21/06/2012

http://blog.thecustomerframework.com/bid/84186/Is-big-data-an-expensive-distraction

Andy Green's blog discusses 'big data' and the gaps that exist in the use of existing customer data and how these gaps can be identified and addressed.

15/06/2012

http://blog.thecustomerframework.com//bid/86191/what-leading-marketers-are-worrying-about

What are the hot topics for leading marketers in today's digital, social & mobile age? Neil Woodcock's blog highlights the priorities of our Customer Horizons Executive members.

11/06/2012

http://blog.thecustomerframework.com//bid/86016/segmenting-by-goodness-and-badness

Merlin Stone's blog suggests that exploring the many types of good or bad customers is an essential element of segmentation in financial services.

31/05/2012

http://info.boltinsurance.com/keeping-customers-happy-infographic/

Customer service infographic keeping customers happy gives stats and tips on providing excellent customer service

30/05/2012

Ha! Which are your most unpopular adverts? The most complained about one was ..KFC..which featured people eating with their mouths open. There are others higher on my list - like e-sure...

A KFC advert showing people singing with their mouths full is the most complained-about UK campaign ever.