29/04/2020
Starbucks Logo Re-design Concept - New or Old?
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In this re-design, I have retained the Starbucks 'siren' (mermaid character) and have simplified the mark in subtle ways.
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The lower part of the hair has been removed, the colour system has been reversed in order to reduce ink consumption. The typography has also been altered in subtle ways, increasing the kerning slightly between some letters and thinning out the text.
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Let me know your opinions on this re-design! Do you think it is more effective than their current logo?
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