Rawnet

12/03/2025

Last week we attended the Castelnau Group Ltd Annual Investor Meeting at the QEII Centre, London!

Not only was it inspiring to catch up with other members of Phoenix's portfolio and see what they've been up to, but it was also a chance for us to demo our AI assistant prototype and get some early feedback.

What a great opportunity to learn about Phoenix's vision for the future and hear about their commitment to growth and innovation 🙌

01/01/2025

🍾 Happy New Year from Rawnet! ✨

25/12/2024

⭐️ Merry Christmas from Rawnet 🎄

01/11/2024

💥 A new era of leadership at Rawnet!

Exciting changes are underway as we welcome our new joint Managing Directors, Samantha Love and Gyles Marshall. In our latest article, we reflect on the legacy of our founder, Adam Smith and provide insight into the power of dual leadership for the agency moving forward.

As we embark on this new chapter, we're filled with excitement about the possibilities that lie ahead 🥂

For more on our transition as an agency and what it means for Rawnet's future, please check out our full article here: https://hubs.la/Q02WzVjW0

Discover the future of Rawnet with our new Joint Managing Directors: Gyles Marshall and Same Love.

24/09/2024

🌐 In the past year, global internet users increased by 178 million—a 3.4% growth. How is your infrastructure adapting?

This significant surge presents both opportunities and challenges for enterprise IT.

Key indicators that your IT infrastructure may need reassessment:
📍Page load times consistently exceeding 3 seconds
📍Mobile traffic bounce rates surpass 60%
📍Conversion rates falling below industry benchmarks
📍Impending expiration of SSL certificates

What strategic initiatives are you implementing to enhance your digital infrastructure?

19/09/2024

🚀 Is your e-commerce strategy ready for the holiday rush?

According to Statista, the average conversion rate across all e-commerce sites is under 2%, making it essential to review your conversion data with Black Friday and Cyber Monday just around the corner.

Reviewing your conversion data now could mean the difference between missing out and making the most of the holiday shopping season!

Here are 3 signs you might need a CRO checkup:
📍Your traffic has been growing, but your sales remain steady
📍Your bounce rate is higher than industry averages
📍Your cart abandonment rate is creeping up

A few simple tweaks to your product pages could make all the difference between a browsing visitor and a paying customer.

17/09/2024

In the race for market dominance, AI isn't just changing the game—it's rewriting the rulebook for MVP development.

The integration of AI in MVP development is becoming the linchpin of product differentiation and sustainable competitive advantage.

Consider some of the ways AI could assist product and marketing strategists:
📍AI streamlines the development process, allowing teams to iterate and launch MVPs at unprecedented speeds.
📍AI tools can analyse user behaviour and market trends in real-time, enabling proactive adjustments to product features and strategies.
📍AI empowers MVPs to deliver tailored user experiences from the outset, significantly improving user engagement and satisfaction.

How are you leveraging AI to not just meet but anticipate market needs?

10/09/2024

Get ready to revolutionise your digital marketing strategy: Google's Pixel 9 Adaptive Touch is changing the way users interact with their devices!

The Pixel 9's Adaptive Touch feature automatically adjusts screen sensitivity based on environment and usage, revolutionising mobile interactions.

For digital marketers, this could mean:
📍Longer mobile sessions. Consider how you can optimise your content for extended engagement through immersive experiences.
📍New location-based opportunities. Look at how you could target users during outdoor activities or weather-based events.
📍Improved conversion potential. We could see reduced cart abandonment and increased impulse purchases.

This technology offers a glimpse into the future of mobile interaction - how will it impact your digital marketing strategy?

05/09/2024

63% of organisations are adopting headless CMS, with the market expected to grow by $3.8 billion by 2032, according to research by Hygraph.

This transition offers enterprises a chance to enhance their digital strategies.

Key opportunities for IT Leaders are:
⚡️ Enabling development teams to prioritise innovation over maintenance, accelerating the launch of new features.
⚡️ Ensuring high-quality, consistent content across various channels to meet customer expectations.
⚡️ Streamlining content management processes to reduce operational costs and improve returns on technology investments.

Are you leveraging headless CMS to enhance scalability, agility, and user experience?

03/09/2024

In a world where markets are in constant flux, the ability to identify and seize market opportunities can make or break a business.

The value of market opportunity analysis is clear: companies that dive deep into their markets are 60% more likely to achieve successful market entry compared to those that don’t.

Here’s how it can elevate your strategy:
✅ Providing insights into customer preferences and market dynamics.
✅ Assisting in resource allocation for maximum return on investment (ROI).
✅ Supporting strategic decision-making and long-term planning.

What areas of your business are you neglecting that could thrive with a robust market opportunity analysis?

28/08/2024

🚨 Busting the myth: Google Ads representatives always have the best advice for your account.

Did you know that over 84% of businesses plan to use Google Ads this year? That's a staggering number, highlighting the platform's importance in digital marketing strategies.

But here's the catch: not all advice from Google Ads representatives is created equally.

In her latest article, our PPC Specialist, Mairead Hill answers:

📍Do more keywords always guarantee better results in Google Ads campaigns?
📍Should you rely solely on automated bidding without any human oversight?
📍Can following every recommendation from Google Ads lead to better campaign performance?

22/08/2024

Great news for UK businesses! The economic landscape is shifting, and confidence is on the rise according to Lloyds Bank's Business Barometer.

In their report it seems business confidence has jumped 9 points to 50% in July, reaching an eight-year high, signalling recovery and optimism across various sectors.

So what does that mean for your brand?

As we embrace this positive momentum, it might be a good time to reassess your Go-To-Market (GTM) strategies to take advantage of new opportunities.

Here are some key points to consider to ensure your GTM approach remains dynamic and relevant:

➡ Invest in innovation: With increased business confidence, now is the time to invest in new products or services that meet emerging market needs.

➡ Optimise pricing strategies: Reassess your pricing models to ensure they align with the current economic climate and customer expectations.

➡ Enhance customer experience: Focus on creating seamless, omnichannel experiences to meet the expectations of increasingly digital-savvy consumers.

➡ Leverage local opportunities: Tap into regional growth trends and tailor your approach to specific markets showing the most promise.

➡ Strengthen supply chain resilience: Ensure your supply chain can support growth and withstand potential disruptions in the evolving economic landscape.

➡ Upskill your workforce: Invest in training and development to ensure your team has the skills needed to execute your updated GTM strategy.