Varn

Varn We are an expert search & digital marketing team specialising in SEO, helping businesses to get visible online.

Technical SEO I AI & Innovation | Analytics & Insights I Off-Page SEO Varn is an expert search marketing team that you can truly trust to deliver smart thinking and impactful SEO results, delivering value with every click. We combine our experience and results in technical SEO, data analytics, paid search marketing and content marketing with website design, usability and development into results driven strategies, helping your business to perform better online.

🎪 VarnFest is a one of a kind, outdoor woodland business festival for founders, directors & entrepreneurs. Honest leader...
08/05/2026

🎪 VarnFest is a one of a kind, outdoor woodland business festival for founders, directors & entrepreneurs. Honest leadership stories from a brilliant line up of speakers, all set in our innovative and beautiful Woodland Office, in Bradford On Avon.

⏰ When is it? 10th June 2026, 10am - 4pm

Our fantastic 2026 speakers:

🎤 Marina Traversari
🎤 Sophie Creese
🎤 Michael Glanville
🎤 Richard Spillsbury
🎤 Dan Collins
🎤 Tom Vaughton

Book tickets now to secure your place >> https://www.eventbrite.co.uk/e/varnfest-2026-tickets-1984046217646?aff=oddtdtcreator

This year our team headed to the world’s largest search marketing conference, Brighton SEO, to learn from industry exper...
05/05/2026

This year our team headed to the world’s largest search marketing conference, Brighton SEO, to learn from industry experts, connect with fellow SEOers, and support one of our data experts, Katie New on the main stage.

We've rounded up our favourite talks from across the two days, so you can catch all the key takeaways from the event.

Read the roundup >> https://varn.co.uk/insights/brightonseo-talk-roundup-april-2026/

It's another proud moment at Brighton SEO for the Varn team as Katie New steps off the main stage, after smashing it wi...
01/05/2026

It's another proud moment at Brighton SEO for the Varn team as Katie New steps off the main stage, after smashing it with her talk, 'Nobody reads your reports (and this is how you fix it!)'

In her insightful session, data expert Katie shared a new approach to reporting, that ensures your reports are not only read, but drive action.

In case you missed it; Katie also shared her Aligned Reporting Toolkit, which you can download here to access the key actions from the session.

Download Katie's Aligned Reporting Toolkit here >> https://varn.co.uk/resources/building-useful-reports-resources/
.. and keep an eye out for our articles on Katie's framework, and our roundup of the best talks from the event next week ⭐

Well done Katie 👏

👏 Proud morning for the Varn team as Tom Vaughton hosted the main stage sessions this morning at brightonSEO. Tom had th...
30/04/2026

👏 Proud morning for the Varn team as Tom Vaughton hosted the main stage sessions this morning at brightonSEO. Tom had the honour of introducing the inspiring and helpful talks to an enthusiastic and engaged audience of SEO and marketing professionals.

Shout out to the incredible speakers in the 'Delivering Impact' session Haider Ali, Janaina Barreto-Romero, Phil Clark and Thomas Peham and the 'Zero Click SEO' session where we heard from the brilliant Jack Lingard, Tom Capper, Ainhoa Lizarralde and Jon Earnshaw. 🤩

Well done to everyone today, being up on that big stage is an incredible achievement.

The web is being rebuilt for AI agents, and most sites aren’t ready ✖️WebMCP (Web Model Context Protocol) is a new brows...
30/04/2026

The web is being rebuilt for AI agents, and most sites aren’t ready ✖️

WebMCP (Web Model Context Protocol) is a new browser-level standard that lets websites expose structured actions directly to AI agents, replacing fragile scraping, guesswork and UI clicks with reliable, machine-readable tools.

In our latest article, Andy Mollison explores:
✅ What WebMCP actually is (and why it’s not just for devs)
✅ Why "Capability Indexing" is the next frontier of SEO
✅ How to future-proof your business for the agent era

Read the full article here >> https://varn.co.uk/insights/what-is-webmcp/

24/04/2026

🌞 If you’re at the start of your career, join us on 13th May for this year’s VarnFest Future Leaders event.

🌳Set in our beautiful Woodland Office, in Bradford On Avon, it’s a truly special training day, with helpful, honest and candid talks. This year, we'll hear from:

🎤 Charlotte May, Leadership Confidence Coach, on:
'Building confidence from within: How to quieten self-doubt and show up for yourself'

🎤 Sangeetha Wynter, Founder of YANGU Media, former Head of Services at Babbasa, on:
'Inclusion starts with me: Leading authentically in the workplace'

🎤James Trezona, Serial Entrepreneur & Author:
'Making your fortune: Lessons from a tale of gold, goals and luck'

🎤Fiona Craig,Founder + Coaching Lead at GoodThinking, on:
'Feedback without the fear: How to use feedback for growth and supercharge your career'

🎤 Ryan Webb, Digital Consultant & Mentor, and Thaneya Chishty,Paid Media Specialist, on:
'Our most embarrassing mistakes and what we’ve learned from them'

Seats are filling up fast. Secure your spot now >> https://www.eventbrite.co.uk/e/varnfest-future-leaders-2026-tickets-1979514971567

🌐Is your brand visible where users are actually looking?We sat down with Search & Innovation Director, Andy Mollison, to...
24/04/2026

🌐Is your brand visible where users are actually looking?

We sat down with Search & Innovation Director, Andy Mollison, to discuss the shift to a "Search Everywhere" reality, where visibility on TikTok, ChatGPT, and Gemini is just as crucial as ranking on a SERP.

Inside the interview:
✅ Why "Zero Click" search doesn't mean zero value
✅ Debunking the biggest AI search myths
✅ A first look at our new Agentic Search Usability Audit

Read Andy's expert take on the evolving search landscape and what it means for ambitious businesses in 2026 >>
https://varn.co.uk/insights/future-of-search-andy-mollison-interview/

GA4 is a powerful reporting interface; it is not your raw data. Download our free checklist to assess whether your repor...
21/04/2026

GA4 is a powerful reporting interface; it is not your raw data.

Download our free checklist to assess whether your reporting setup is quietly limiting your brand, and whether BigQuery will open the door to scaling with confidence.

⬇️ https://varn.co.uk/resources/ga4-vs-bigquery-checklist/

20/04/2026

🌱Grow with Varn and kick off your digital marketing career. Our Future Talent Programme applications are open for September 2026.

Our Future Talent Programme is a 2 year scheme, where you will gain experience and exposure across all elements of search marketing in order to help you find out where your passion lies.

Visit our website to find out more and how to apply >> https://varn.co.uk/about-us/vacancies/digital-marketing-graduate-programme/

This week Varn CEO Tom Vaughton took to the stage at the number one Digital Marketing Conference in Europe to cut throug...
17/04/2026

This week Varn CEO Tom Vaughton took to the stage at the number one Digital Marketing Conference in Europe to cut through the noise surrounding AI and search.

The session, 'A practical framework for maximising your brand’s AI visibility,' focused on understanding the tangible shift in search behaviours we are seeing right now. Tom shared actionable steps to move beyond the hype, and translate new AI-driven patterns into real commercial impact and long-term growth.

Looking to future-proof your content and SEO strategy? Our Varn AI Visibility Framework is designed to ensure ambitious brands remain visible as search continues to evolve.

Find out more about the Varn AI Visibility Framework >> https://varn.co.uk/services/ai-search-innovation/ai-visibility-framework

It was brilliant to connect with so many forward-thinking marketers at Andy Mollison's Digital Marketing Europe 2026 wor...
16/04/2026

It was brilliant to connect with so many forward-thinking marketers at Andy Mollison's Digital Marketing Europe 2026 workshop this week.

The energy in the room made it crystal clear: the shift from traditional rankings to AI visibility isn't a 'future' problem; it’s happening right now. For brands looking to maintain their competitive edge, standing still is no longer an option as generative answers reshape the search landscape.

If you missed the live session in Lisbon, you can now download Andy's 'Helpful Guide to AI Visibility' to start future-proofing your content and technical strategy today.

Download here >> https://varn.co.uk/resources/helpful-guide-to-ai-visibility/

Thanks to everyone who joined us in Lisbon and made it such a standout session. Let’s keep the momentum going.

Address

The Old Brewery
Bradford-on-Avon
BA151NF

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+441225439960

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