12/06/2026
It's not about money; it's a mental mistake that stems from how you think.
Most businesses try to acquire leads, customers, clients, or patients as cheaply as possible. But by doing so, they deprive themselves of the number one advantage in business - the ability to create a scenario where they can profitably outspend their competition.
Smart marketers structure their business to outspend everyone else with marketing. They ask, "What could they do to force people to read it - to incentivise people to read it?" It's a seriously smart strategy, but hardly anyone pursues it.
Instead of asking how to reduce costs, ask yourself, "What could you do that would allow you to change the economics of getting a customer to spend more money?" It's a proper brain-teaser, but get it right, and it can be life-changing.
So, show up like nobody else and change the economics of your business. Don't be afraid to invest in high-quality marketing that will set you apart from your competition. Be part of the 1% that asks how they can do it more expensively.
If you need help getting started, let's chat.
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