28/05/2026
One of the strongest arguments for outsourcing is not always cost saving.
It is access.
When a business hires one marketing employee, they usually get one person with a handful of strengths. They might be great at content, or social media, or design, or strategy, but it is rare for one person to cover every area at the same level.
When a business outsources properly, the model changes.
Instead of one person, they gain access to a wider team with different specialisms, different perspectives, and the ability to cover more ground without building the entire function internally.
That is the same message many MSPs should be taking to their own clients.
A business could hire one internal IT person and benefit from their knowledge, availability, and experience.
Or, for a similar overall investment, they could work with a managed IT partner and gain access to specialists across cybersecurity, cloud, infrastructure, compliance, help desk, strategy, backup, projects, AI and more.
It is not really a question of “outsourced versus in-house.”
It is a question of whether the business needs one set of hands, a full crew of specialists behind them, or even a mix of both in a co-managed relationship.
That is where the value of outsourcing becomes much easier to understand.
The attached image shows just some of our Wingman crew and their specialisms. It is a useful reminder of what outsourcing really gives you: not one person trying to cover everything, but a wider team of specialists working together.
