02/06/2026
Who is your web content written for?
Seriously if you read through your web pages today, who would you say they are aimed at?
❓Your customers?
❓You
❓Your company?
❓Everyone? (bad answer by the way)
I saw a web page recently form a trade that offered their services in Surrey, South London and Kent. The main strapline changed to read all 3 counties. That wasn't written for the customer, that was the company trying to kill 3 birds with one stone.
The customer doesn't care is a company caters for 3 counties. They just want to know if they are in the right place and can this particular website can resolve their issues.
Potential customers can visit a website at any stage of their buying process. They might be researching the products/services out there. they might be getting reviews, making comparisons, researching pros & cons.
Yes they want to know if you are a trusted reliable company, but do they really need to read the same faceless spiel that you wrote for your printed brochures? Or even worse, generalised AI blurb that appeals to no one?
If your website is not converting as well as you thought it would then let's have a talk.
I can review your website and pinpoint what is stopping your potential clients buying from your website.
The link is in the comments.