https://www.facebook.com/123060470882700/

DMB Ads, Brentwood (2026)

03/07/2024

We have helped 5 local businesses define their audience to generate leads.

We spend 1.5 hours asking them 13 questions:

𝟓 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐡𝐞𝐥𝐩 𝐮𝐬 𝐭𝐚𝐫𝐠𝐞𝐭 𝐨𝐮𝐫 𝐚𝐝𝐬:

1. B2B or B2C?
2. What is their job title/level of seniority?
3. What are the interests of your customer?
4. Where do they spend their time? (physical & digital)
5. What are the demographics? (age/location/job/etc.)

With these answers, we know where to advertise and who to target.

𝟖 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐡𝐞𝐥𝐩 𝐮𝐬 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬:

1. What pains are they facing?
2. What are the customer benefits?
3. What problems do your clients have?
4. What specific outcome(s) can you promise them?
5. Have you worked with any household/recognisable brands?
6. What misconceptions do they have about your service?
7. What can we use as a lead magnet?
8. What credibility do you have?

With these answers, we know who to put in the creative, what problem they should face, how they should use our client’s service and how to make it as trustworthy and effective as possible.

If your ads are struggling, answer these questions.

If your creatives or targeting don’t match your answers…

You’ve found an easy fix!

01/07/2024

8 mistakes we see our clients make on their ads.

(Before they meet us😉)

𝟏. 𝐍𝐨𝐭 𝐭𝐫𝐲𝐢𝐧𝐠 𝐚 𝐟𝐮𝐧𝐧𝐞𝐥

↳ Selling to a cold audience without adding steps between the 1st time they ever see your brand and them buying (ie. nurturing a warm audience)

𝟐. 𝐓𝐡𝐞𝐲 𝐬𝐭𝐨𝐩 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐦𝐞𝐭𝐡𝐨𝐝𝐬

↳ Try WhatsApp, calls, messenger, and lead forms to convert the leads from your ads. Find the one that works for your business.

𝟑. 𝐓𝐡𝐞𝐲 𝐬𝐭𝐨𝐩 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬

↳ Test different interests, groups, locations, ages, and genders to find the best-performing group. There’s always better.

𝟒. 𝐓𝐡𝐞𝐲 𝐬𝐭𝐨𝐩 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬

↳ Test different colours, hooks, captions, pain points, stories, CTAs, offers, actors, and backgrounds to find the best-performing creative. There’s always better.

𝟓. 𝐓𝐡𝐞𝐲 𝐬𝐞𝐭 𝐞𝐧𝐝 𝐝𝐚𝐭𝐞𝐬 𝐟𝐨𝐫 𝐚𝐝𝐬𝐞𝐭𝐬

↳ Adsets don’t have an expiry date. But they do get oversaturated. This means people see the same ad too often and it starts to perform worse. I manually end or reduce spending for adsets when they hit 2.0 -2.5 Frequency.

𝟔. 𝐓𝐡𝐞𝐲 𝐠𝐢𝐯𝐞 𝐧𝐨 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐟𝐨𝐫 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐭𝐡𝐞 𝐜𝐚𝐥𝐥 𝐭𝐨 𝐚𝐜𝐭𝐢𝐨𝐧

↳ When I add a clear offer when asking some to click on the ad, the amount of people that click went up. For example, “Sign up before Friday for 25% off!”.

𝟕. 𝐓𝐡𝐞𝐲 𝐝𝐨𝐧’𝐭 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫 𝐭𝐡𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲

↳ Viewers see the picture → text → caption in that order. So I make sure that I include an actor that looks like them, hook them with a benefit in the text, and give a differentiator to the competition in the caption.

𝟖. 𝐓𝐡𝐞𝐲 𝐝𝐨𝐧’𝐭 𝐮𝐬𝐞 𝐚 𝐩𝐢𝐱𝐞𝐥

↳ I always attach a pixel to my website which allows me to track everyone which visited my website and identify them on Facebook/Instagram so that I can convert and improve the quality of the leads.

29/06/2024

📚 Top 3 Books That Changed My Life 📚

Reading can be transformative, and these three books have made a profound impact on my personal and professional journey.

Here are the top 3 books that have changed my life:

𝐓𝐡𝐢𝐧𝐤 𝐚𝐧𝐝 𝐆𝐫𝐨𝐰 𝐑𝐢𝐜𝐡 𝐛𝐲 𝐍𝐚𝐩𝐨𝐥𝐞𝐨𝐧 𝐇𝐢𝐥𝐥 💡
This classic book teaches the principles of success and the power of positive thinking. It's a must-read for anyone looking to achieve their goals and build wealth.

𝐑𝐢𝐜𝐡 𝐃𝐚𝐝 𝐏𝐨𝐨𝐫 𝐃𝐚𝐝 𝐛𝐲 𝐑𝐨𝐛𝐞𝐫𝐭 𝐓. 𝐊𝐢𝐲𝐨𝐬𝐚𝐤𝐢 🏠
A game-changer in financial education, this book contrasts the mindsets of the wealthy and the middle class, providing invaluable lessons on money management and investing.

𝐀𝐭𝐨𝐦𝐢𝐜 𝐇𝐚𝐛𝐢𝐭𝐬 𝐛𝐲 𝐉𝐚𝐦𝐞𝐬 𝐂𝐥𝐞𝐚r 📈
This book offers practical strategies for forming good habits, breaking bad ones, and mastering the tiny behaviours that lead to remarkable results. It's essential for anyone looking to improve their productivity and achieve long-term success.

These books have provided me with the knowledge and inspiration to make significant changes in my life.

Have you read any of them? Share your thoughts in the comments! 👇

27/06/2024

€100 invested. 47 leads. 1 month.

Small budgets ≠ small results.

If you’re a local business wanting to test ads, book in a call on our profile📲

25/06/2024

𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐯𝐬. 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬: 𝐖𝐡𝐢𝐜𝐡 𝐢𝐬 𝐑𝐢𝐠𝐡𝐭 𝐟𝐨𝐫 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬?

When it comes to online advertising, Facebook Ads and Google Ads are two of the most powerful platforms available.

But which one is the best fit for your business?

𝐖𝐡𝐢𝐜𝐡 𝐭𝐨 𝐂𝐡𝐨𝐨𝐬𝐞?

👉 𝐔𝐬𝐞 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐢𝐟:

- You want to build brand awareness and engage with a specific audience.
- Your business benefits from visual and interactive content.
- You have a well-defined target demographic.

👉 𝐔𝐬𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐢𝐟:

- You want to capture potential customers actively searching for your products or services.
- Your goal is to drive immediate sales and conversions.
- You need broad visibility across search and display networks.

Both platforms offer unique strengths, and the best choice depends on your specific business goals and target audience.

For many businesses, a combination of both can provide the best results.

Curious to learn more? 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬 𝐭𝐨𝐝𝐚𝐲 𝐟𝐨𝐫 𝐚 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐞𝐝 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧!

21/06/2024

Everyone knows a call to action is important.

These are 2 tested methods that have generated £10,000s.

1) Cold audience

- These people most likely won’t buy now
⁠- So don’t sell → create an interest
- Give an easy to follow task
- Include their incentive

Instead of:

🗣️ Call now to speak with an advisor
Try:
🗣️ Check our website for better deals.

2) Warm audience

- Now we want leads
- Tell people where to go and what to do
- Include the benefits for them for doing so

Example:
🗣️ Register for 20% off for the first purchase.
🗣️ ⁠Get a free quote from a qualified expert
🗣️ ⁠Book a free consultation

These have generated £10,000s for my clients.

Try them yourself.

19/06/2024

At DMB Ads, we are dedicated to providing top-notch services to our clients.

We are thrilled to receive such positive feedback from our valued customers.

"Highly recommend DMB Ads. 💯
Very satisfied with the service provided.
Thank you for the excellent collaboration and beautiful work. 💯👌" - 𝘵𝘳𝘢𝘯𝘴𝘭𝘢𝘵𝘦𝘥 𝘣𝘺 𝘋𝘔𝘉 𝘈𝘥𝘴

We appreciate your trust and are committed to delivering outstanding results.

17/06/2024

Problem 0 → generate leads.
Problem 1 → too many unqualified time-wasters.
My solution👇

My clients are local businesses.

They don’t have the time to be worrying about social media and definitely not qualifying leads.

So once the leads are flowing I setup a typeform…

- What is your name?
- Where are you based?
- What is your phone number?
- Then add 1 personalised question around your service

This small barrier to entry weeds out the people who are just window shopping.

The important part is that the form has to be filled out manually.

Save your time for qualified leads.

15/06/2024

We got our client 49 leads and a 10X ROI in 30 days.

But it wasn’t enough.

They needed help.

They had no one to convert those leads, because…

- Employees were on holiday
- The founder was training new hires
- The founder was delivering the service

Safe to say they were suffering with a severe case of success.

It took over a week to reply to the leads by which point, they weren’t as interested anymore.

So this month, we’ve agreed to contact the leads and start appointment setting.

£200 budget.
49 leads.
1 sale.
£2000 revenue.
10X ROI.

Not bad for month 1.

Let’s see what we get for month 2!

09/06/2024

Our 1st 2 clients signed in 2 months.

We thought business was going to be easy.

BUT we then had to wait 4 months for client number 3. In that time…

- we were worried about losing all our savings
- we were worried we weren’t good enough
- we were worried we’d never sign a client

But we kept working hard, learning our craft, and listening to all the motivational videos.

Fast forward to today we have a lot more confidence we can grow our business.

- We’ve got referrals
- We’ve got client results
- We’ve got a better service to sell

Sure, we still have moments when we wonder if it will work.

But when we remind ourselves of the list above we feel a lot better.

To anyone else in a similar position…

Do not give up.

The path to achieve your goals is not easy, it never was and it will never be. If it was, you would already be over there.

Persist, try harder, work smarter and never give up.

The biggest thing to do: Get yourself a mentor to guide you. It will save you tons of money, energy and mistakes in the long run.

07/06/2024

This month I secured my client a 10X ROI!

Here is what we learnt:

- Ads performed better with a larger before/after difference
- Ads performed better with no text on the image
- Ads performed better with more expensive cars

This is just from month 1.

This is why ads isn’t just something to setup and leave.

It requires constant monitoring and testing to get the best results.

Just imagine what the ROI can be next month if we keep improving!

If you would like someone to manage and/or setup your paid ads then book a call on our profile📲

05/06/2024

In 3 months I took my client’s reach from 135k → 523k.

This was my 3-part strategy👇

1) Audience

- I learnt what problems they had
- What desires they wanted
- The misconceptions around my client’s service

2) Client
- I learnt about my client
- Who they are
- What their mission is
- How they operate

3) Content

- Created promotions to push engagements (ie. 12% discount until end of the month)
- We used every organic tool possible (story, reels, posts etc.)
- Gave as much expertise as possible in educational content
- Gave proof of results with the facts and figures
- Shared my client’s team, office and service
- Used a human face whenever possible
- Posted 3 reels per week
- Posted 2 stories a day

That’s how I increased reach by 285% in 3 months.

Need a boost in your content? Send me a DM📲

DMB Ads

03/07/2024

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29/06/2024

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21/06/2024

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