Alliance Leisure Services

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Alliance Leisure Services

To date Alliance have carried out over 170 leisure developments and invested nearly £180m in the UK leisure market.

www.allianceleisure.co.uk Alliance Leisure Services Ltd was established specifically to meet the changing development needs of the public sector, education and growing Leisure Trust market. The company’s core business is the provision of facility development and support for Local Authorities, educational establishments and Leisure Trusts that want to improve or expand the leisure products and services they offer. Read about some of these developments in our Case Histories section. Alliance Leisure’s objectives match those of our partners - to deliver the right scheme at the right price. All project requirements are packaged into a fixed single monthly payment. The facility development product has been created to be totally off-balance sheet and conform fully to all financial regulations. Alliance specialise in three core areas; Design, Build & Fund, Project Management, and Client Support.

17/09/2026

A brand should do more than identify a service. It should give people a reason to engage.

Our work with Durham County Council's 'thrive' brand shows what can happen when a brand becomes more than a visual identity.

We helped create a platform that connects campaigns, digital advertising, social media, websites, apps and customer communications under one recognisable brand – while still giving individual facilities and services the flexibility to speak directly to their communities.

And the impact is clear:

📈 11% increase in the thrive active membership base
👥 366,000+ increase in overall visits
🛝 17% increase in soft play visits
🏊‍♀️ 31% increase in casual swimming

Read more in our latest insight piece, written by Strategic Account Manager, Jazz Holverson: https://allianceleisure.co.uk/when-a-brand-becomes-bigger-than-a-logo

16/09/2026

A great couple of days at the Solace Scotland Conference in Oban last week, bringing together local government leaders from across Scotland for valuable discussion, insight and networking.

Thank you to Solace and to everyone who joined our breakout session where we explored the integration of public sport and leisure within the educational estate - we look forward to continuing these discussions.

15/09/2026

“Delivered below budget and earlier than expected.”

Feedback like this is what makes projects like Warsop Health Hub so rewarding to be part of.

Working in partnership with Mansfield District Council, the project created a modern, inclusive health and wellbeing destination that is already making a real impact in the community - while being delivered efficiently, collaboratively and with long-term value in mind.

Read more about the project here: https://allianceleisure.co.uk/portfolio/warsop-health-hub/

09/09/2026

Spotlight On: The PEAK

We worked with Active Stirling to identify how existing space could be intelligently transformed to increase capacity, without the need for new build expansion, and without compromising the broader facility offer.

The results speak for themselves:

🏋️ 1,500 new memberships in the first three months
📈 On track to reach 10,000 members in the next six months
🏆 The highest membership of any single-site public sector leisure facility in the UK

For Active Stirling, every membership helps fund programmes that tackle inequality, improve health outcomes and remove barriers to sport and physical activity across Stirlingshire - proving that successful leisure facilities can be both commercially sustainable and socially transformative.

Delivered through the UK Leisure Framework, a specialist delivery team brought the project to life, including Thomas Johnstone Ltd, CD Architects, Bellrock (Axiom), Struer, Wallace Whittle, ABT Safety and Hutchi.

View the full portfolio here: https://allianceleisure.co.uk/portfolio/the-peak/

08/09/2026

Creating inviting spaces where children can play and families can spend quality time together doesn't always require a major redevelopment.

At Evesham Leisure Centre, we worked with Wychavon District Council, Wychavon Leisure and Play Revolution to repurpose an underused climbing area into a vibrant indoor play zone that's already helping to attract more families and engage children from an early age.

The £275,000 project, delivered through the UK Leisure Framework, includes:

🛝 Multi-level adventure play with TAG technology
👶 A dedicated sensory zone for babies and toddlers
🏡 A welcoming space that encourages active play and repeat visits

This project is another great example of how a small investment can still have a large impact, and how reimagining existing spaces can breathe new life into leisure facilities.

Read more about the project here: https://allianceleisure.co.uk/new-play-zone-brings-more-family-fun-to-evesham-leisure-centre

04/09/2026

A major milestone has been reached at the new £28.9m Bishop Auckland Leisure Hub.

With the main structure now in place and water testing of the pool tanks complete, we’re excited to see the scale of this landmark community facility starting to take shape.

By bringing physical activity, learning, wellbeing and community services together under one roof, the new centre is designed to make it easier for residents to access support, stay active and take part in community life.

Working alongside a fantastic project team, we’re looking forward to seeing the development continue to progress.

Read more about this milestone and the vision for Bishop Auckland here 👇
https://allianceleisure.co.uk/major-milestone-reached-at-bishop-auckland-leisure-hub/

03/09/2026

“Something for Everyone” – bringing a new leisure centre to life.

For the launch of The Cath Thom Leisure Centre, our Engagement team worked closely with the council to develop an inviting, inclusive campaign that showcased the breadth of what the new facility has to offer.

Our Engagement support included:
🔹 Meta and Google Search advertising
🔹 Video content showcasing the facilities and atmosphere
🔹 In-centre launch branding
🔹 Timetable-led promotions to encourage visits and trial
🔹 Community-focused messaging for families, clubs and casual users
🔹 Support with the redesign of the existing app

The result? A launch campaign that positioned The Cath Thom Leisure Centre as a vibrant, welcoming destination for the whole community, helping drive early engagement across memberships, activities and bookings.

View the full case study here: https://allianceleisure.co.uk/portfolio/the-cath-thom-leisure-centre/

01/09/2026

Just one month to go until the Physical Activity Facilities Forum!

We're looking forward to exploring how the UK’s physical activity sector can rethink, redesign and repurpose spaces to better meet the needs of modern communities.

It'll also be a great opportunity to catch up with some familiar faces and make new connections. If you're attending, we'd love to say hello.

See you there! 👋

27/08/2026

Troon Leisure Centre is taking shape! 🏗️

We’ve reached a key milestone in the transformation of Troon Leisure Centre for South Ayrshire Council, with the project now around halfway through construction.

The progress on site is really starting to show, with the steel structure erected for the extensions and the floor concrete pours completed. Work is now progressing on the external walls and roof.

The result will be a modern leisure facility, including an expanded gym, new multi-functional studio, improved changing facilities and a new entrance and reception, with completion on track for Spring 2027.

👉 Read the full project update here: https://allianceleisure.co.uk/transformation-of-troon-leisure-centre-reaches-key-construction-milestone/

25/08/2026

What does sustainability really mean for the future of leisure? 🌍

Our Alliance Delivery Manager, Greg Walker, recently attended the Green Goals Conference 2026, hosted by Why Sports, where leaders from across sport, leisure, health and local government came together to explore how sustainability can create healthier places and stronger communities.

Greg's key takeaways from the speakers included:

🔹 Make climate adaptation and decarbonisation central to long-term planning, not standalone sustainability initiatives.

🔹 Use data to understand climate risks, estate performance and community needs before setting priorities.

🔹 Focus on projects that deliver multiple benefits, reducing emissions while improving health, tackling inequalities and creating greater community value.

🔹 Collaboration is essential, with local authorities, operators, health partners and other stakeholders all playing a role in delivering lasting change.

Read Greg's full reflections from the conference here 👇
https://allianceleisure.co.uk/green-goals-conference-2026/

Address

2430/2440 The Quadrant, Aztec West
Bridgwater
BS324AQ

Website

http://www.allianceleisure.co.uk/

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