10/06/2022
I'm happy to share a recent logo I created for Dope Energy: a startup energy drink company, based in Germany.
The requirements of the design brief stated that the logo needed to convey a sense of invigoration, concentration and refreshment, as well as being unique, so to provide a logo that really stands out, I created a striking hawk/droplet icon, which represents concentration and focus via a bird of prey, as well as refreshment and the product itself via the liquid droplet.
Custom lettering was also created for the word 'Dope', which has italic properties to signify movement and provide an energetic feel.
The drinks can designs are for representation purposes only, but provide an example of how the logo would appear in context.
Mountain photography by Neil Rosenstech via Unsplash.