Webcetera UK Ltd

30/03/2026

It's easy to build a bad website!

Building a website has never been easier, which is exactly why it's also never been easier to get it quietly wrong.

Here we write about the stuff that matters when it comes to a good website. Not the design. Not the platform. The invisible layer underneath: UX, SEO, accessibility, page speed. The decisions that show up in your sales figures rather than your screenshots.

If you've ever wondered whether your website is working as hard as it should, have read...

👉 https://webcetera.co.uk/blog/its-easy-to-build-a-bad-website

It's never been easier to launch a Shopify store. It's also never been easier to get it quietly wrong. Here's what to get right, and why it matters.

23/01/2026

I know you see a lot of these “Ive been networking…” posts, but…

On Tuesday this week, I attended the E-Factor & The Business Hive networking at the lindseylodgehospice in Scunthorpe.

Many of you will have experienced the amazing work this charity does. I have.

This time they were the ones donating to us! A quite exceptional food box. All they asked is we share the love on our socials. So here you go.

But in the hope of reaching a generous few, I also wanted to post a link to their Just Giving page, see below.

And to spread the word about their recently renovated lounge and coffee area. It’s well worth a visit, or to plan a meeting. I arranged my late uncles wake there, which was fitting in so many ways.

Simply popping in and buying a coffee is supporting a great local charity.

Here’s the link and the picture I promised to post.

https://www.justgiving.com/charity/lindseylodge

29/10/2025

We’ve had the pleasure of supporting the Cheese Brothers for almost two years now. They have a successful Shopify Plus store , and we recently relaunched with a new design built on the latest Shopify architecture.

It was a true collaboration effort with their brand team, yielding some impressive results, even early on. Read more in our latest case study.

cheesebrothers

https://webcetera.co.uk/our-work/cheese-brothers-case-study

See how migrating from a custom Shopify 1.0 theme to 2.0 improved speed, stability and sales for Cheese Brothers.

27/10/2025

All the talk is of AI right now. But how about using it for something a little bit more useful than just getting it to write things. Well here’s a quick tip…

Obviously, websites are our thing here at Webcetera, so this one’s very much website-related. Basically, a neat way to get some AI feedback for any page of your website.

As with anything AI, don’t take what it says as gospel. Use it as a guide. You know your business and what you want to get from your website, so the more effort you put in, the more you’ll get out.

First up, go to a page on your website you’d like some critique, feedback or help. Then take a screenshot. Not just what’s on screen, the whole web page top to bottom.

That’s easy on an iPhone: Press the power and volume-up button at the same time, and in the resulting preview, you can select “Full Page”.

There are free extensions available for Chrome, if you’d like to do something similar with a desktop view. In fact the extension “Mobile simulator - responsive testing tool” will take a full screen of your page in a variety of device views.

Then in your AI platform of choice (I’ve tried this in ChatGPT and Gemini) upload the screengrab you have just taken, and ask away.

Remember, your prompt here is critical. You might have already fed ChatGPT with lot’s of info about you and your business, but the more context you provide, the better the feedback.

Think about what you want to get from it — design, wording, structure, tone of voice (if you’ve got a tone-of-voice guide, upload that too). What’s the page’s purpose? Lead generation, informative, something else? Feed all of this in.

You can even ask AI to ask you questions. Try asking ten questions that will help it provide better feedback.

This will strike up a conversation that can go on and on. Don’t act on everything you get back, but use it to consider where you might look to improve the page, or be able to ask more relevant questions when chatting to real people — like us, get in touch, we love talking about websites.

14/10/2025

Great product photography is so important for your Shopify store.

We often see stores where images vary in shape or size, or where products look slightly blurred. And that's a quick way to lose trust and clicks, it just doesn't look professional.

In our latest post, we advise on what steps you can take to improve your Shopify product images, and why these small improvements can have a big impact.

From consistent aspect ratios to file types, compression, and even when to leave ALT text blank, these simple but often-missed details make your store look more polished and perform better.

Read the full post here 👉 https://webcetera.co.uk/blog/what-makes-a-great-shopify-product-image

Discover how to create consistent, high-quality Shopify product images that boost trust, improve SEO and increase conversions with a few simple implement tips.

06/10/2025

Shopify makes it easy to run an online store — but that simplicity sometimes means important SEO details get overlooked.

In our latest post, we highlight 3 areas that store owners often miss, along with a few quick wins that can help your products and pages show up better in Google.

Have a read 👉 https://webcetera.co.uk/blog/is-your-shopify-seo-set-up-properly-3-areas-store-owners-overlook

Thinking about setting up your own Shopify store? As a Shopify Partner, we can help you get started properly — without the usual trial-and-error.

Many Shopify stores miss simple SEO tweaks that can boost visibility and clicks. Learn how to optimise your page titles, product SEO, and collections for better rankings.

09/09/2025

We’ve moved! 🚀

It’s been a busy few months at Webcetera. Not only crafting websites and supporting our clients, but preparing for a big change of our own…

As of the 1st September, we're at the new E-Factor & The Business Hive offices in The Old Chapel, Chapel Court, Brigg. Amazing offices, amazing people and, well, amazing parking! Seriously, the main Brigg car park is on our doorstep.

Paul and I have lived in Brigg most of our lives, and are proud to call it our home town. It’s a thriving town and the plan is for Webcetera to thrive here too.

And whilst things are all systems go, we’re looking closely at the business, too. We continue to do a lot of migration work for clients moving from WordPress to Webflow, but our work is increasingly based around Shopify, which we love and where we see growth.

Are you thinking about starting out with Shopify — especially with a Growth-Driven Design approach? We’re developing a package designed just for you, so get in touch and we’d be happy to talk through what that could look like.

📍Say hello. If you’re nearby, pop in for a drink and say hello at our new office. Coffee, tea, hot chocolate, we have it all. Well, no beer... 📍

04/07/2025

We launched the Sycamore & Stars website late last month. If you’d like a luxury break away in a fully kitted out Shepherds Hut, surrounded by little more than trees and fields, have a look at www.sycamoreandstars.co.uk

This was a collaborative project, partnering with Andrew Hill who provided branding and design, the amazing photography of Aaron Cheeseman and integrating with Inn Style to enable a seamless online booking solution (and hook up to booking.com).

As we always do, we paid attention to what goes on under-the-hood. Schemas are coded in to help Google understand the business, even a dedicated schema to detail their light aircraft landing strip (in case you’d like to make a flying visit to Lincolnshire), as well as doing our utmost to adhere to Accessibility best practices.

Of course, we spent a lot of time making sure the structure and content of the pages is optimised for search engines, SEO is always a high priority.

Thanks Alex and Cat for entrusting us with this project, it’s great to see booking coming in already and look forward to supporting you as the business grows.

“They [Webcetera] have been more than web developers and we couldn't have been more grateful for the above and beyond service that they have provided. Thanks so much to you both!”

If you would like to discuss your business or online project with us, get in touch.

Sycamore and Stars Off Grid Retreat

Discover The Badger Sett, your off-grid Shepherd's Hut retreat in 7 acres of Lincolnshire woodland. Ideal for romantic or solo escapes. Experience nature!

20/06/2025

Drum roll please....🥁

It's been a long time in the coming but our fresh, new website is launching on the 30th June - just in time for the charity's 6th birthday, and this is the team we have to thank for it!

When we approached the (what turned out to be incredibly creative, patient and professional) WEBCETERA late last year, we naively thought we would be done by Christmas. Little did we realise just how long content takes to create, and how well, if something looks out of place, it has to be PERFECT (apologies Steve and Paul from Joanne and Kate).

BUT, the teamwork all came together and we are ALMOST THERE...and over the next two weeks we will be giving you glimpses of our new site, hoping you'll pay us a visit as we launch.

We cannot recommend WEBCETERA highly enough, we asked other local businesses who to use, and they came top of the list. We LOVE working locally, so please get in touch with them if you are looking for a new site.

23/04/2025

We have various clients that use ReferralCandy to support them with their referral and affiliate marketing. Their Growth Lead, Raul, has been busy reaching out to agencies like ourselves to gauge feedback for an Ecommerce Agency Confidence Index.

You can see the February/March edition here. Webcetera even gets a mention.

https://www.referralcandy.com/eaci/ecommerce-agency-confidence-index-february-2025-edition

I’ll be very interested to see how agencies report back in the coming months, in light of the recent tariffs. A lot of US based Shopify store owners are highly sensitive to such changes, relying heavily on importing a hugely diverse range of goods, from China in particular.

February 2025 Ecommerce Agency Confidence Index: Marketing budgets are rising, price sensitivity is shifting, and agencies remain optimistic about the months ahead. Get the latest insights on spending trends, outsourcing vs. in-house decisions, and revenue expectations for 2025.

25/07/2024

It's been a long project, but we recently launched the new ATGBICS website. ATGBICS are Network Connectivity Specialist selling network components worldwide, and their previous site wasn't fully utilising what Shopify 2 has to offer, like advanced filtering using metafields and improved SEO.

We handled over 10,000 SKUs, which were already ranking very well in search engines for specific part numbers, so maintaining these rankings was crucial.

The upgrade has significantly improved the user experience, making the website easier to navigate and more visually appealing. After just a few weeks the vital signs are looking very promising.

Further enhancements are planned, including bespoke theme sections and integrations. We're looking forward to supporting ATGBICS for the long term.

Read our case study here: https://webcetera.co.uk/case-studies/atgbics

We upgraded ATGBICS website to leverage the power of Shopify 2.0, advanced filtering, enhanced SEO and improved navigation.