AndBerry Marketing

AndBerry Marketing 🍓 Make your marketing fruitful. Get out of the weeds. Grow with goal-focused strategy and support.
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Two graphic designers. One conversation about Canva vs Adobe. Zero competition.Sophie from Little Bird Design and Helen ...
09/04/2026

Two graphic designers. One conversation about Canva vs Adobe. Zero competition.

Sophie from Little Bird Design and Helen from Helen Boyes Design met at Netwurk last month and spent the best part of an hour swapping notes on tools, clients and the highs and lows of their work.

At some networking events, there's only one seat per sector. At Netwurk that's not how we roll.

The best conversations often happen between people who do the same thing; different approaches, different clients, but enough in common to make it a genuinely useful and insightful chat.

Everyone has a seat at the table here (even though we stand up).

Next one is Tuesday 12th May, 9:30am at Andwurk offices, Brighouse.

Free to book. 👉 https://www.eventbrite.co.uk/e/1986887224173

For years I though I didn't like working with women.Fifteen years in a builders merchant. 90% male workforce, 99% male c...
26/03/2026

For years I though I didn't like working with women.

Fifteen years in a builders merchant. 90% male workforce, 99% male customer base. The kind of nights out I've never told my parents about.

I liked the directness. The banter. I assumed it was just how I was wired.

But I've been thinking about the women I worked alongside in those years. And I wonder now whether I ever saw the real them. Whether they ever saw the real me. Whether any of us were confident, safe and comfortable enough in that environment to actually be ourselves.

A business friend I've known for seven years recently told me she'd worked at the same office, two years before I joined. She left because she found it toxic. I thought it was just the culture. I wanted to fit in.

I met my future ex-husband there. I stayed for fifteen years (the business, not the marriage).

Here's what I know now. Women are funny. We're direct. We're honest. We're focused. When women feel secure enough to be themselves, they're exactly the kind of people I want in my corner and exactly the kind of people I want to work with.

That's what I bring to my marketing clients, my office tenants, my Netwurk and Marketing Club members. A space where you don't have to perform a version of yourself that fits the room.

It turns out I didn't prefer working with men. I just hadn't worked with women who felt safe enough to be real.

photo of me rocking the PPE while running a stock take in 2015

17/03/2026

Strategic partnerships are one of the most underused tools in a marketing strategy, when done right.

I was at the Calderdale Community Foundation event today, sustainability was the theme, and it was a good one. But what struck me was how well-constructed the strategic partnerships were that Jason Bull from Euro Commodities shared as part of their sustainability story.

The SRP, Sustainable Rice Platform, is a great example. Rice farmers in Thailand are seeing real improvements in their livelihoods and farming practices because the partnership was designed from the ground up to benefit everyone in the chain. Better standards, fairer returns for producers, a stronger and more traceable supply chain, and an end product that carries genuine credibility. The sustainability wasn't bolted on at the end. It's the reason the partnership exists.

That's what separates a strategic partnership from a commercial arrangement with a nicer name.

Good partnerships share three things;
The value created benefits everyone involved, not just those at the top of the tree.
Shared purpose is aligned and agreed before anyone talks about what they get out of it.
And they're planned and structured as part of a deliberate strategy, these things don't just happen.

Most fail because one of those is missing. Usually the last one.

The Calderdale Community Foundation does this extremely well too, connecting organisations with genuine common ground and aligned goals. You don't need an international supply chain or a seven figure budget to make this work. The principles stand true whether you're sourcing rice in Thailand or building something meaningful in West Yorkshire.

Thanks to Rachel and the team at Calderdale Community Foundation for organising, and to Jason and Euro Commodities for opening their doors and sharing their story and pizza so generously.

I felt like a fraud when I was given this mug last Mother’s Day.The pressure to be everything to everyone - mother, part...
16/03/2026

I felt like a fraud when I was given this mug last Mother’s Day.

The pressure to be everything to everyone - mother, partner, friend, business owner - can feel relentless. And if you have big dreams and high standards, you can end up feeling like you’re always failing at something.

In the last eighteen months I’ve worked hard on shaping my business and my life so I’m not constantly disappointing myself. And I’ve given myself the grace to realise that most of the time, I’m not disappointing anyone else either.

Kids and customers don’t need me to flip cars or save the world or show up with my knickers over my clothes (thank god).

They just need me to show up when I say I will, deliver what I promise, and when mistakes happen (because they will) apologise and do better.

Because I’m just trying to be a super human. Not superhuman.

If we want equality at boardroom tables we need to lead the way at the kitchen table first.Representation in leadership ...
08/03/2026

If we want equality at boardroom tables we need to lead the way at the kitchen table first.

Representation in leadership matters. Of course it does.

But none of it really happens unless equality is normalised in everyday life too.

At the school gates.
In the weekly shop.
In the kitchen at tea time.

The ordinary places where children quietly learn what “normal” looks like.

I’m lucky in that respect.

My partner, and our two dads, happily and successfully fill many roles that have traditionally been labelled “female”.

Grandads doing the school pick-up.
Food shopping during the week.
Cooking Sunday dinner.
Cleaning the house.
Showing up emotionally for us all.

Just because it's what they do.

As a mum of three boys, I genuinely believe one of the most important things I can do is show them what parity actually looks like in real life.

The boys see the teamwork it takes to run three businesses.
They see the compromise it takes to run a household.
They see both parents sharing the responsibility of making family life work.

If we want equality in the boardroom, it starts long before. It starts in the everyday moments our children watch that will shape the way they build their families and the boardrooms of the future.

*photo of me and my co-captain, Rick

January vibes A gentler start to the year than my usual pace, though looking through my camera roll there has still been...
02/02/2026

January vibes

A gentler start to the year than my usual pace, though looking through my camera roll there has still been a lot happened.

Gentle doesn’t mean quiet, more I ntentionally taking a beat with a focus on selfcare, clients and family after a shocker of a Q4 peppered with illness and injury.

Intentional eating, dry January and sober socialising (easier than I thought)

Pilates, yoga, badminton, junior park run and facials

Virtual golf, football and family celebrations

Brand photoshoot, customer journey mapping, Monday Marketing Club and NETWURK

Feeling the best I’ve felt in months and ready to switch it up a gear in February.

Let’s see what’s in store this month

Marketing strategy | Marketing Consultant Brighouse | Marketing Mentor | Fractional Marketing Director

New year. New energy. New ambitions. For me and for you.Chances are you’re back in your business and chomping at the bit...
05/01/2026

New year. New energy. New ambitions. For me and for you.

Chances are you’re back in your business and chomping at the bit. A break, a reset, and the promise of a fresh start in January does that to a lot of us. Me included.

But maybe you’re back at your desk already thinking:

🤔 Sales have slowed and you’re not sure what to do about it
🤔 You’re getting leads but struggling to convert them
🤔 It’s hard to stand out from competitors
🤔 You’re unsure how to attract the right customers
🤔 You don’t know whether what you’re doing is actually working
🤔 You’ve got a new product or service but don’t know how to launch it

Honestly, this is music to my ears.

This year, I want to give you the strategy and tools to:

🧠 Expand your thinking
🔎 Dial in your focus
📝 Plan sustainably
✅ Execute confidently
🏆 Create results

Here are a few ways I can help:

☑️ Marketing Audit

Clear, honest insight into what’s working, what’s not, and what to stop, start and continue.

☑️ Marketing Clinics

Focused workshops to unblock a problem, explore an opportunity or reset your direction. 1:1 or with your team.

☑️ Customer Journey Mapping

A practical look at how people find, experience and buy from you, from first search to recommendation.

☑️ Marketing Strategy

A joined-up, realistic plan that actually supports your business goals.

☑️ Marketing Mentoring

Monthly accountability, strategy and hands-on support to keep your marketing moving when you’re doing it yourself.

If any of this feels familiar, let’s have a conversation.

We’ll talk through where you’re at and what kind of support would actually help you move forward in 2026.

Let’s do this.

Lou x

The irony isn’t lost on me that I read a “chapter a day for a month” book about not trying to do everything in two days ...
29/12/2025

The irony isn’t lost on me that I read a “chapter a day for a month” book about not trying to do everything in two days straight so I could get on with doing something about it 🙄.

This tendency is particularly noticeable for me at Christmas. I love the build-up, but once the big day has passed, I struggle to sit in the afterglow. I crave order. Things back in their place. Routine. Normal food. Momentum.

What it really comes down to is my relationship with rest.

I was raised in a family that values hard work. You stay up late to finish the thing. You clean beyond what’s practically necessary. You always find something else useful to do. Rest is something you earn, and only once everything else is in order. Otherwise, it doesn’t really count.

That way of thinking isn’t new. But the more kids, businesses and general life I accumulate, the more it shows up as a constant sense of being behind, even when there’s no real deadline or benchmark to hit. As if sitting still is self-indulgent.

This week I listened to Meditations for Mortals by Oliver Burkeman. His core point is disarmingly simple: you can’t do everything, so don’t even try. For someone who equates progress with forward motion, that lands uncomfortably close to home.

So today, I’ve restarted Day 1.
Same book. Slower pace. Different intention.

How do you decide when enough is enough, when there’s still more you could do?

image: the never ending laundry pile I'm trying hard to resist in the spirit of this post

I got my youngest son a dolls house.He loved it. He was so excited. To look through the windows, choose how he arranged ...
17/12/2025

I got my youngest son a dolls house.

He loved it. He was so excited. To look through the windows, choose how he arranged the furniture and what each room was to be used for.

Then when he came to putting the people into the rooms he said disappointedly, mummy, why are there no boys?

He wanted to see himself. He wanted to place himself at the centre of the action.

This is how your marketing should show up for your ideal clients. They see you and your business and what products or services you offer, but if they don't see themselves in the imagery or the language you use or the testimonial and case studies you share, they can't see themselves in the solution you are offering and they will look elsewhere.

Need help reviewing your own marketing from the perspective of the people you're trying to attract?

Let's chat.

Lou x

p.s. boy dolls are now on order

Big marketing results come from regular small actions.You don’t need to overhaul your whole strategy this week.Just choo...
19/10/2025

Big marketing results come from regular small actions.

You don’t need to overhaul your whole strategy this week.
Just choose one thing you’ll commit to and follow through on. Send that email, post that update, refresh that web page, review your numbers.

It’s not about doing everything.
It’s about doing something with purpose.

Drop your one thing in the comments and let’s be accountable this week.

Address

&WURK, 46b Bradford Road
Brighouse
HD61RY

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+447801590839

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