Education Cubed

At Education Cubed, we specialise in digital marketing for education institutions. WE GET RESULTS.

Our people are more than just passionate about the sector, we’re also heavily invested in it.

21/08/2026

"It's not marketing, it's storytelling."
"It's not a campaign, it's a movement."

Sound familiar?

In his latest blog, our talented Copywriter, Elliott Mills, explores why the increasingly popular "It's not X, it's Y" formula might actually be weakening brand messaging rather than strengthening it.

Drawing on psychology, positioning theory and the growing influence of AI-generated copy, Elliott argues that constantly defining ourselves by what we're not can distract audiences from what really matters: who we are and what we stand for.

💡 One simple challenge: remove the X and start with the Y.

Read the full blog here:
👉 https://educationcubed.com/2026/08/13/its-not-x-its-y/

Words matter. Get in touch to find out more about our Copy Training Consultation services.

12/08/2026

Going through the motions during Clearing 2026 👀

30/06/2026

What does Clearing look like in an AI-first search landscape? 👀

We recently joined Google's Winning Clearing with AI webinar, and one thing was clear. Student search behaviour is changing fast.

Applicants are researching earlier, searches are becoming more conversational, YouTube is influencing more decisions and AI is reshaping how universities capture demand.

Clearing is no longer just about Results Day. The universities that prepare early and adapt their search strategy will be in a much stronger position.

"My biggest takeaway is that this will be the first Clearing with AI Max in the mix. It'll be fascinating to see how it handles the volatility of Results Day. Google's automation has improved enormously, but historically those few days have been difficult for automated bidding because search behaviour changes so quickly. AI Max could change that, but I'd still want experienced paid media specialists watching performance closely and ready to take the reins if automation starts to lag behind demand."
Josh Kilmister, Paid Media Director at Education Cubed

We've pulled together 5 key takeaways from the session in the slides below.👇

Concerned about how Google's AI changes could impact your Clearing performance? Get in touch - we'd be happy to talk through your strategy.

22/06/2026

Introducing this month’s Cubed Takeaways 🔥

A quick snapshot of the platform updates shaping paid media right now, from ads on ChatGPT landing in the UK to evolving AI‑driven lead journeys and upcoming regulation changes impacting how younger audiences can be reached.

💡 Swipe through for fresh insights from our Paid Media Director, Josh Kilmister

18/06/2026

Social media bans for under‑16s are coming. The hard part starts now.

Henry Angus, our Senior Operations Manager, shares his take on the UK’s proposed social media ban and why the real challenge isn’t the decision, it’s what comes next.

With platforms facing pressure to keep younger users out, the industry is entering a more complex and contested phase. Definitions, enforcement and unintended consequences will all shape whether this actually works.

🚨 Henry highlights the key challenges ahead:

• Drawing clear lines around what actually counts as “social media” • Ensuring enforcement is effective, not easily bypassed • Avoiding unintended risks like pushing young users towards less regulated spaces • Holding platforms accountable for safer-by-design products, not just access restrictions

His view is clear: the direction of travel is set, but unless platforms engage properly and fix the underlying issues, this risks becoming surface-level regulation rather than meaningful change.

👉 Got to the link in our bio to read the full blog

17/06/2026

We were recently invited to TikTok’s 2026 Clearing webinar, where the platform shared its latest insights, product updates and recommendations for universities ahead of this year’s recruitment cycle.

A few takeaways stood out 👇

15/06/2026

The UK says it wants international students. 🇬🇧🌎
But is that what the market is hearing?

In our latest blog, Adam Smith, Director of International at Education Cubed, explores the growing disconnect between policy intent and market perception.

From tightening visa rules to increasing scrutiny and uncertainty, the UK’s message is becoming harder for prospective students to interpret. And in a world where students are actively comparing destinations, confidence is becoming just as important as reputation.

The reality is:

• International students aren’t just choosing a course, they’re choosing a country
• Visa clarity and post-study opportunity are now early decision drivers, not late-stage considerations
• Competing destinations are telling a clearer, more confident story

For universities, this is no longer just a policy issue. It’s a brand, positioning and conversion challenge.
So what can the sector do?

The answer isn’t reactive messaging. It’s a more strategic, collective approach grounded in clarity, consistency and real student value.

👉 Go to the link in our bio to read the full blog

09/06/2026

Could your university be one of the first in the UK to advertise on ChatGPT for Clearing? 🚨

Alongside search engines, social media and university comparison sites, prospective students are increasingly using ChatGPT to explore courses, compare universities and research their next steps.

We’re now exploring opportunities for universities to access ChatGPT advertising ahead of Clearing 2026.

👉 Interested in exploring ChatGPT advertising for Clearing? Get in touch with us today: [email protected]

29/05/2026

Our first strategy day in our new Brighton office ☀️

A full day of big ideas, shaping what’s next for Cubed and how we can better support our clients.

Fuelled by Pizza Pilgrims 🍕
Coaching from the brilliant Lee Hawkins
Sunset volleyball on the seafront 🏐

No rules were broken.*
*Apart from Vivek Evjemo

Want to be part of it? We’re hiring: https://educationcubed.com/cubed-careers/

28/05/2026

Google just showed us the future of search, and it’s a major shift for Higher Ed marketing.

Our Paid Media Director, Josh Kilmister, has been exploring what Google’s latest Search changes could mean for universities and HE brands following announcements at Google I/O.

Google unveiled the biggest evolution of Search in 25 years: moving from a list of links to an AI-powered experience that answers questions directly.

That changes how people discover universities, courses, and brands online.

What this means:

• Search is becoming conversational
• Answers are replacing clicks
• Users may spend less time visiting websites
• Discovery is increasingly happening inside Google itself

For Higher Ed marketers, this is a significant shift.

For years, success was measured by rankings and traffic. But if users get answers without leaving Search, visibility starts to look very different.

The question is no longer:
“How do we rank?”
It’s:
“Will we be part of the answer?”

Early takeaways for HE teams:

• Clear, trustworthy content matters more than ever
• Content must answer genuine student questions
• Brand credibility will become even more important in discovery
• SEO and AI visibility are quickly becoming the same conversation

This is one to watch closely.

Read more 👀 https://shorturl.at/2ehm4

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