23/09/2026
A lot of what LLM’s know about you sits on your site already, but are the sites tailored to answering what’s on your audience’s mind?
“AI Visibility” is about your brand but it has a lot of smaller wins when you drill down to courses, subjects or just common questions.
So we ran a test it with SONAR analysing 500+ Reddit, Inc. posts about studying Law from the past year.
We compared those questions with 26 randomly sampled UK LLB course pages, read as server-rendered HTML, (without JavaScript and read as server-rendered HTML to mimic crawlers).
Course pages were generally strong on the expected basics for things like entry grades, fees, international applicants and solicitor pathways.
But there was an interesting theme around practical questions applicants were asking that wasn’t addressed so well.
Around one in eight posts raised questions about firm and insurance choices. None of the 26 course pages gave applicants a clear route to relevant firm and insurance guidance.
Around 15% of posts were about whether previous study choices, resits, reapplying or taking a gap year would affect someone’s chances. Only two of the 26 course pages gave a clear answer on resits, and none clearly addressed gap years on the course page.
Around 10% of posts asked whether the LNAT was needed. Again, only two of the 26 pages answered the question.
Not every course page should become an admissions handbook, but it’s worth asking if institutions are answering specific, anxious, practical questions which are increasingly being mediated by AI search, agents and assistants.
Students may not have been searching like this in the past. The stakes have changed to whether an AI assistant can find a useful answer there.
