https://calendly.com/papercranes_studio

Paper Cranes, Brighton and Hove (2026)

04/10/2021

Monday Tip

Want to know how to upload high quality photos and videos on Instagram?

Instagram has been reducing the image quality of posts on purpose, so that it can post on for you faster.

But you can use the new “High-Quality Upload” feature, to upload high resolution photos and videos.

Here is how to do it 😉

Save it for later or share this little trick with others

07/09/2021

New feature update alert ‼️

The Swipe-Up feature on Instagram Story has officially disappeared on (or soon after) 31st August 2021. So how are you going to promote your products, website links etc now?

Swipe-> to see how to use the latest UPDATE FOR SWIPE UP

Instagram said they are going to slowly roll out the new “Link” Sticker to everyone around the world from 30 August 2021.So we might not all get it at once.

If you still have the old version, try to update or reload your app again but note that the Link option won't disappear only change its format

Don't forget that have to have a Creator or Business Instagram account to get this feature 😉

Make sure to save this post for later ✨

16/08/2021

How is your summer so far? 🌞

I have to say that despite being it summer, I have been more busy with my work than ever before (and still manage to have a sea dip whenever I can 😊)

I am incredibly lucky to work with my dream clients, I have done several masterclasses and trainings to keep my skills growing (thanks ) and networked with some new interesting people who taught me new tricks 😎

As you can see, my pups are still loyally tagging along, supervising every single project 😉

As summer is nearing the end, I realised that I can still squeeze in a one more client! That’s right - ONE FREE SPACE LEFT - so if you are thinking about getting some help for your social media, call me today and let’s chat about how I can help

Before you know it, summer is over, Christmas upon us and you’ll be thinking of what to post 😉

Don’t be that person & contact me via Link in Bio or DMs

19/07/2021

SOCIAL MEDIA AUDIT

When was the last time you updated your Instagram profile or Facebook business page? And the last time you looked at your content type, audience and analytics? If the answer is : "A while ago", you might benefit from a Social media audit...

Sometimes all you need is a fresh pair of (expert) eyes! 👀⁠⠀
⁠⠀
Book your Audit today and I will report back with easy to action recommendations on aesthetic, content pillars, hashtags, tone of voice, community engagement, highlights and bio ✨⠀
⁠⠀
Get in touch via Link in Bio or DM's ⠀

***

12/07/2021

3 reasons to hire a Social Media Manager

In case you are still wondering 👇🏼

Making the decision to outsource your social media marketing is a bold move. So here are 3 reasons why having a freelancer on board can have a positive impact on your business

✨It’s not your priority
If your social media is often at the bottom of your to-do list then rest assured that a freelance SMM will always have the time to do your socials as well as they will be actively engaging with people to grow your target audience and build the know/like/trust factor.
It won’t be random posting of something on the run, instead, it will be strategically planned and part of a long term growth plan.

✨You are not the expert
Would you service your own car? Cut your own hair? No, I didn’t think so! So when thinking about your own business it should make perfect sense to outsource your social media marketing to a pro too

💰 You need to focus on the things that make you money
Having a social media manager on your team will allow you to free up some time to focus on the things you really need to do to make your business work… and to make money, expand your business and live a balanced life

Still unsure? 👇🏼

Let's arrange a Free Discovery Call to find out how I can help you - you can book yours via Link in Bio or via DM

01/06/2021

I've had a few new followers recently so I thought I'd say hi and share a few things about myself ✨

Katerina is my full name but everyone calls me Kat. I'm originally from the Czech Republic and have been over in the UK for the past 17 years - Brighton to be precise.

I have previously worked in the hospitality and leisure/lifestyle sector. I drunk some of the finest coffee in the world and travelled around beautiful countries - as a part of my job! And I loved it all!!
That's why I work with small businesses & solopreneurs within those sectors. My services range from social media management, content strategies to training & Facebook advertising. I love my job, my clients and the projects I work on 💪🏼

You will usually find me by the sea, drinking coffee, planing a roadtrip and most likely being surrounded by dogs 😁

A random fact you probably didn't know about me - I'm shocking with directions, I am 97% guaranteed to get lost even with GPS - just me?

Come and say hi or share a random fact with me

04/05/2021

The biggest and most important lesson my clients taught me: Never stop working on your business!!!

My clients are amazing, seriously! I often work with small brands and solopreneurs who are just getting of the ground and are learning the ins and outs of social media. But what I have noticed in the last 12 months is that NONE of them has the same business they used to have.

They all pushed through the hard times and came up with new products, services, ideas and ways to streamline their business to be more efficient. And their results are amazing! And that's what always pushes me too! My client's success! It pushes me to be better, stronger, more inquisitive and to keep expanding my business too! Win Win Win!

Do what you love and be passionate - what's the point otherwise...

14/04/2021

I am talking Stories!

People often ask: Do stories make a difference to my business? Short answer is YES

Here are a few helpful tips that have worked well for my clients (and some that didn't). And trust me, I've done some testing over the last few months of lockdown😁

What worked 👇🏼
❗️VIDEO - short videos from behind the scenes have increased the reach of my client's stories big time! I'm talking hundreds of views at a time! When we add music or text, it often leads to direct profile views - ENGAGEMENT!

❗️STICKERS - my favourite feature on stories.
Yes to music, text & a location tag, of course, but! using polls, questions and other stickers have helped my clients to collect some useful information. Where do your clients shop & what is their favourite feature/product, what else they would (or wouldn't) like to see...
Market Research at your fingertips! But DON'T rely on stickers to carry your strategy.

❗️ CALL TO ACTION - a simple CTA can make a difference to whether someone buys from you or visits your profile.

Things that didn't perform that well 👇🏼
❌ Not having a context to your stories - it's called STORIES for a reason. IG is not a secret service nor fortune teller
** ad a bit of a text, emoji, music or animation**
❌ You repeat the same story over again
followers get bored easily & will hit the unfollow button if your content becomes stale
❌ Too many stories
Don't overdo it! Hardly anyone goes through 30 slides per profile to see what's at the end. Keep it short and snappy

Remember, what works for some doesn't have to work for others but give it a go & see the difference.

13/04/2021

My favourite part of running this awesome business is the freedom ✨

✨Freedom to be flexible...
A training course in the middle of the week? Meeting a friend for a quick catch up? A quick stop here and there? No problem, I am in charge of my time and my productivity. Not having the stress of a controlled environment really suits me...

✨Freedom to choose when I work...
I spent years in hospitality where free weekends and bank holidays were a rare treat. I still work over those days but only when I decide to do so....a true luxury!! And luckily for me, I can work from anywhere

✨Freedom to accept or decline...
I no longer take every single enquiry. I know who I like to work with and whom I won't get along with.
If you are positive, organised and respectful (possibly own a dog😁), there is a really good chance that we will hit it off...

There are more pros to my job but these three reasons are the ones keeping me going. Who knows maybe one day I will crave the office again...

What about you? What is the one thing you love about your job?

06/04/2021

First of all, let’s address the elephant in the room: Reels vs Stories.

I get this question all the time❗️ Should I do stories or what are Reels?

At first glance, Instagram Reels and Instagram Stories may appear very similar, however, there are a few key differences between these placement options.

Whilst stories are a popular part of Instagram and personally, I love them for collecting feedback from clients, I can definitely see the advantages of using Reels as a part of your strategy.

The one key reason to add Reels is Reach! Featuring on the explore tab allows smaller accounts with an opportunity to get their content in front of a new audience and be “discovered” by users who may not have otherwise found them.

So what to post?
Think bite-sized tips, value-packed content or an overview of your business.
Pro Tip: Stick within your niche for Reels so you attract the right followers back to your account.

The bottom line is, use both Instagram Reels (for awareness + growth) and Instagram Stories (for engagement, trust building and sales) as part of a well-rounded Instagram strategy.

Found this helpful? Share it now with your followers or save it for later

31/03/2021

Well, this is exciting!

I have spent the last two weeks reviewing my processes and how I work. I have realised that I have space for ONE more full-time client 🥳

Would you rather focus on growing your business rather than "wasting" your time on socials?
You don't know what to post or how to engage & talking to your audience feels like you are talking to a wall?

These are some of the main reasons my clients hire me! I am here to save your time, plan a strategy tailored to you business and make sure your brand is visible online! In fact, I thrive on this so let me help you too

Still unsure? 👇🏼

Let's arrange a Free Discovery Call to find out how I can help you - you can book yours via Link in Bio or via DM

So what are you waiting for? The only way is upwards...

#

Paper Cranes

04/10/2021

07/09/2021

16/08/2021

19/07/2021

12/07/2021

01/06/2021

04/05/2021

14/04/2021

13/04/2021

06/04/2021

31/03/2021

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