Laine Marketing

17/04/2026

My AI icks 😬 that make me scroll past every time.

“Imagine this…”
“Unapologetically bold…”
“Nestled in the heart of…”

Would you ever say that out loud? Would anyone?

By all means, keep using AI if it helps. Use it to proofread or improve your text. Use it for inspiration.

But do you really want your brand to sound like everyone else?

What's on your AI ick list?

14/01/2026

What good marketing looks like in 2026? 🤓

I'm going to be honest with you. Just when I thought marketing couldn't get any worse, sloppy AI entered the chat. 🤖

At first we were all buzzing about creating action hero version of ourselves, but novelty wore off fast.

Now you can't even trust the cat videos on Instagram to be real. 😿

And with that came the backlash.

Turns out we humans like humans.

So if you want to succeed in your marketing this year, it's time to ditch your AI superhero cape and get back to what actually matters in business.
Being human and obsessing about your customers.

Need help? Give me a shout. 💌

26/12/2025

Merry Christmas to you and yours ❤️ End of the year has been crazy busy for me, but I finally managed to slow down & embrace my inner elf 🧑‍🎄🎄

Thank you so much for all my fabulous clients this year + Yoga & Sauna in the Lanes

13/10/2025

Popped down to London for the trade day 🥃

Sampled some seriously good rum, had some great chats, and soaked up the spirit (quite literally).🍍

The appetite for rum is definitely growing, with UK brands disrupting the industry. And after sipping some of the new kids on the block, it's easy to see why! I'll drink to that 🙌

10/09/2025

A great piece of coverage for the loveliest client for their new product launch 🙌

The first Sussex Absinthe is here 🍸🙌

Check our stories for the full article 🗞️

30/06/2025

“How often should I be sending emails?” 🤔

I get this question all the time. The honest answer?

It depends (you know it was coming right?).

💌 Do you have something valuable to say? A useful tip, a story, a timely offer?

Send it.

What IS too often?
👉 Daily emails that say nothing new.
👉 Promo after promo with no value.
👉 Inbox clutter dressed up as “content.”

Your emails should be like a good client relationship: built on trust, not pressure.

⚖ Balance educational messages with gentle sales
⚖ Be consistent (but strategic)
⚖ Treat every inbox like it’s a privilege to be there, because it is

Quality over quantity. Strategy before content. That’s how your marketing becomes a support system and not a source of stress.

Ps. Ironic that this inboxpocalypse in question is coming from a marketing company. And yes, I 💯 hit the unsubscribe button.

You didn’t start your business to burn out on marketing. Let your email list bring the leads, while you get back to doing what you do best. Need help with that? Drop me a DM. 💌