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Laine Marketing ✨ I help food & drink and other ambitious businesses stand out & grow
✨ Practical marketing tips ✨ Freelance marketing

Utterly fallen in love with Lapland. ❤️Had a serious crush already, but visiting my fantastic clients at SantaPark Arcti...
08/10/2026

Utterly fallen in love with Lapland. ❤️

Had a serious crush already, but visiting my fantastic clients at SantaPark Arctic World sealed the deal.

They've built a magnificent world of wonder, from the classic and hugely popular SantaPark - The Home Cavern of Santa Claus to the more exclusive and elfishly magical Santa Claus Secret Forest - Joulukka 🎅🏼

Not to mention their stunning (and honestly, just superb) hotels, Arctic TreeHouse Hotel | Design hotel in Rovaniemi, Lapland and Aino Private Island Hotel which bring real luxury and hospitality to Lapland.

And Lapland oh so deserves it.

There's something special about being up there, above the Arctic Circle, that you just don't find anywhere else in Finland. You have to go there to feel it.

The Brits have been travelling to Lapland in their masses since the 90s, so there's a long tradition there. But there's so much more to see and do.

From escaping the European heatwaves for a 'coolcation' to experiencing Arctic wellness. Or treating your family to a truly once-in-a-lifetime Christmas experience deep in the forests of Lapland. ❄️

And did I mention that the Lappish people are bloody lovely? Proud, hospitable and chattier than your average Finn 😁

I always say it's so much easier to market something you genuinely love. And I really can't wait to get stuck in and of course, go back myself! 🇫🇮❤️

My AI icks 😬 that make me scroll past every time. “Imagine this…”“Unapologetically bold…”“Nestled in the heart of…”Would...
17/04/2026

My AI icks 😬 that make me scroll past every time.

“Imagine this…”
“Unapologetically bold…”
“Nestled in the heart of…”

Would you ever say that out loud? Would anyone?

By all means, keep using AI if it helps. Use it to proofread or improve your text. Use it for inspiration.

But do you really want your brand to sound like everyone else?

What's on your AI ick list?

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