Title Media

26/08/2026

So why do we love the smell of print? Because it's very definitely a thing; we see it every time a new title comes off press and into people's hands. Before they even start to read it, they open it up and give the pages a good sniff.

Part of that is chemistry. Paper, ink, coatings, varnishes and binding materials all release compounds that create that very particular “new magazine” smell.

But there’s more than science going on here. Smell connects closely with memory and emotions, which helps explain why print can feel so familiar and connected in a way that digital doesn't. And why different emotions are triggered by different types of print.

We’ve looked at the science behind it in our latest article...

https://titlemedia.co.uk/why-do-we-love-the-smell-of-print-magazines/

26/08/2026

What a loss, RIP Dolly Parton. Absolute legend 💔

23/07/2026

Is it the cost that's putting you off?

If you’ve ever thought your business deserves its own magazine, but worry about how much it’ll cost, this is for you. But anyway...

It might not just be the cost that’s a concern. Although it will probably cost less than you think.

Perhaps you haven’t got the time, or you’re worried about getting the content together.

Well – I might have the perfect solution for you.

I had a client who was worried about exactly all of these things. Here's how we fixed it...

https://titlemedia.co.uk/is-the-cost-of-producing-your-own-magazine-holding-you-back/

16/07/2026

One for the grammar nerds 🤓 ✏️

09/07/2026

Why do people love the smell of print?

The first thing people do with a new magazine is sniff it. I see it every time we make one – whether it’s one of ours, or a client’s magazine. They open it up and give the pages a good old huff.

The smell of print magazines is a heady pleasure. Opening a freshly printed magazine and getting that first hit of paper and ink, the flick of the pages… But why? What is it about the smell - and feel - of a freshly-printed magazine? And why is it different to, say, an old book. Also pleasurable, incidentally.

Well, there is science.

Read the full article…

https://titlemedia.co.uk/why-do-we-love-the-smell-of-print-magazines/

09/07/2026

06/07/2026

Why should you have your own magazine?

It’s a good question, right?

Find out.

02/07/2026

Word!

02/07/2026

• Is anything actually real any more?

Searches or 'buy fake reviews' are booming. AI content is everywhere. Images can be manipulated. Testimonials can be 'polished' beyond recognition. And customers are starting to notice.

That creates a real challenge for honest, authentic businesses. Because even when your reputation has been deservedly earned over years, you’re now operating in a market where people are becoming more suspicious.

So how do you build trust when trust itself feels shaky?

You need more than five stars. You need something that shows the real substance behind your business: your people, your thinking, your standards, your stories.

Read more.

https://titlemedia.co.uk/buy-fake-reviews-is-booming/

22/06/2026

We talk a lot about content, but not enough about what happens to it once it’s published.

Does it help people understand your business? Does it build trust?

Slow content is not about being slow for the sake of it. It's about creating blogs, guides, white papers, case studies and printed publications that do more than just fill a feed.

We’ve written more about this in a Title Media blog. Read it here:

https://titlemedia.co.uk/the-rise-of-slow-content-for-brand-marketing/