DigiSparq Media

17/08/2026

There’s a bit of digital marketing I secretly love more than I probably should…

The detective work. 🔎

I’m currently working through a full website review for a small business that creates plant supports, 🪴and this is the bit where I get to poke around properly, follow the clues and work out what’s helping, what’s confusing people, what Google might be struggling with, what AI search understands, and where the easy wins are hiding.

I also love that every review teaches me something completely unrelated to marketing. This week I’m suddenly learning about peonies, dahlias, obelisks and why apparently some plants need far more structural support than I had ever appreciated. 🌿

It’s part website review, part SEO, part customer journey, part “why on earth is that old address still showing up there?”

A proper review can include:

• website structure and key pages
• SEO and search visibility
• AI search / AEO checks
• customer journey and calls to action
• Google Business and wider online presence
• competitor and keyword research
• Analytics and Search Console, where available
• social media opportunities
• a clear list of what to fix first, what can wait, and what’s actually worth paying for

The useful bit is not just being told “your website needs work”.

It’s coming away knowing what’s wrong, what matters most, what you can do yourself, what you may need help with, and what could actually make the biggest difference to being found, understood and chosen online.

If your website has been sitting there quietly existing but not really pulling its weight, I’ve got space for a small number of reviews coming up.

DM me 🥰

11/08/2026

I really do love the clients I get to properly grow with 💜

I’ve been working with one lovely gymnastics company for a few years now, and it’s a perfect example of the kind of marketing work I enjoy most.

It hasn’t been one big dramatic “TA-DA!” campaign. It’s been lots of little things, consistently.

Tweaking and improving the website. Writing useful blogs. Working on SEO. Sorting listings. Keeping Google happy(ish). Promoting new classes, holiday sessions and waiting lists. Spotting things that could work better, changing them, then seeing what actually happens.

And those little changes add up.

Last summer, for example, their homepage was getting around 3,300 views in a month, class pages around 2,800, and Google alone was bringing in roughly 2,700 visits. Homepage views were up 11% year on year and class-page views up 14%.

But genuinely, the bit I enjoy most isn’t staring lovingly at percentages on a spreadsheet. 😂

It’s knowing the business well enough to understand what they’re trying to achieve, what parents actually need to know, which classes need a push and what’s worth spending time on next. Also, trying not to spend too much time on the extremely fun 'kids area' on their website - the spot the difference section took me forever but was totally worth it! No big SEO points there, just another fun experience for website visitors online. 🥳

That’s probably my favourite kind of marketing really - becoming part of the background of a business, keeping things moving, testing ideas and making lots of sensible little improvements over time.

And occasionally getting far too invested in the SEO of gymnastics classes. 🤸‍♀️

09/08/2026

A little flick through the finished brochure… because somehow it feels even more real once you can actually turn the pages. 💜

This is the second brochure I’ve designed for this local arts centre, and it was lovely getting stuck into it again - bringing together the copy, imagery, layout and all the small details that make the finished piece feel a bit more personal.

I especially loved sneaking in the little “Fun Facts” along the bottom of each page. They’re only a tiny detail, but those are often the bits that make a project more enjoyable to put together.

Most DigiSparq work lives online somewhere - websites, SEO, content, digital visibility and marketing bits behind the scenes - so there’s something particularly satisfying about working on a project that eventually becomes a proper printed thing you can sit down and flick through.

And thankfully, no mysterious printer disaster at the final hurdle. Always a bonus. 😁

07/08/2026

Eeeek! It arrived! There’s something very satisfying about seeing a project all the way through to the finished thing - especially when you happen to be there when the boxes arrive. 💜

This is the second brochure I’ve designed for this local arts centre, and it was such a fun one to work on again - pulling together the layout, copy, imagery and all the little details that give it a bit more personality.

One of my favourite bits was adding the little “Fun Facts” at the bottom of each page. Completely unnecessary in the grand scheme of their events, obviously, but exactly the sort of extra touch I love finding space for. 😁

A lot of DigiSparq work happens on screens - websites, SEO, content, visibility and all the other digital bits - so it’s especially nice when a project ends with something you can actually pick up and flick through.

And even nicer when you get to see it arrive.🥰

18/06/2026

It's often not the content.

It's the gap.

A psychologist called George Loewenstein came up with a theory that explains why our brains become obsessed with finding out missing information. The moment we spot a gap between what we know and what we want to know, we feel compelled to fill it.

That's why:

❌ Instagram Tips for Business

is usually less interesting than:

✅ Can't Find the Music on Instagram? Here's Where They've Hidden It

Same topic.

Very different level of curiosity.

I wrote more about this in this month's newsletter, including a simple exercise you can try on your own posts this week.

If you enjoy practical marketing tips, social media psychology, and figuring out why people click on some things but ignore others, you can join the mailing list here:

📩 https://digisparq.us21.list-manage.com/subscribe

If you enjoy practical marketing tips, social media psychology, and figuring out why people click on some things but ignore others, I'd love to have you on the list.

Each month I share a useful marketing idea, tip or experiment that's caught my attention, so you can steal the best bits for your own business.

16/06/2026

Still posting every day because someone on the internet told you that's the secret?

Instagram has other ideas.
A few things that seem to matter a lot more in 2026:

📩 Shares beat likes
If someone sends your post to a friend, that's a much stronger signal than a quick double tap. Instagram sees it as content worth sharing, not just scrolling past.

⏰ The first hour or so matters
If your followers engage with a post soon after it goes live, Instagram is more likely to show it to more people. If nobody bites, your reach can stall before it really gets started.

👀 Returning viewers are valuable
Instagram likes seeing the same people come back to watch your content again and again. That's one reason series and related posts often outperform random one-offs.

🔍 Profile visits matter
If people watch a Reel and then visit your profile, Instagram sees that as a sign you've sparked genuine interest.

🚪 Early exits aren't great
If people swipe away after a couple of seconds, that's usually a stronger signal than simply not engaging at all.

In other words...

Less focus on posting constantly.
More focus on creating things people actually want to watch, share and come back for.

If Instagram still feels like a mystery wrapped in an algorithm wrapped in another algorithm, I've put together a free setup guide 'Instagram: Explained'.

It covers the settings, features and tools most people never get shown when they create an account.

Grab it free 👉https://mailchi.mp/bcca565d3d8d/instagram-explained

14/06/2026

Running a business is hard enough without Instagram deciding it needs your attention every five minutes.

Create content.
Reply to comments.
Film reels.
Follow trends.
Check insights.
Wonder why that post got 17 views.

Repeat forever.

If social media feels like a needy pet that constantly wants feeding, drop me a DM or more info https://digisparq.co.uk/services/socialmedia/

31/05/2026

Right so ideally, if you're cross posting from Instagram to here, it's worth tweaking your caption for Facebook. We're a different crowd over here, we like a bit more context, a bit more explanation. Worth the extra five minutes if you've got them.

But honestly? Sometimes you haven't got them. And a post that went out on both platforms with the same caption is still better than a post that only went out on one. Or didn't go out at all because life happened.

Short video above shows you the quickest way to do it. Use it when you need to.

22/05/2026

13/05/2026

Right, confession time.

I spend a lot of time fixing other people's Instagram pages. Getting their bios to actually make sense, sorting their highlights, figuring out why their reach has tanked. And it works, their pages genuinely improve.

Mine though? A bit of a state. Classic cobbler's children situation.

So I'm doing the thing I probably should have done ages ago. I'm running my own 30-day Instagram framework on my own page, logging everything, and showing you exactly what happens.

Real numbers. Real changes. No glossing over the bits that don't work.

The framework is the same one I put together for the free guide (https://mailchi.mp/bcca565d3d8d/instagram-explained if you want to follow along doing it yourself at the same time, bear with me it's a good one).

Day 1 starts now. Followers: 36, Reach: 63, Views: 73. Let's see what 30 days actually does...

Follow along if you're curious. I'll be posting updates as I go.