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DigiSparq Media

Name: DigiSparq Media
Address: Brighton and Hove, GB
Telephone: +441273569400
Rating: 5

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Bespoke marketing support across websites, search, content and design 🔥
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10/10/2026

There are 5 little icons under every Instagram post. Only 2 of them really matter for your reach 👀

The post in this video, Brighton’s legendary “LGBT train” (London Gatwick Brighton Train 🌈🚆), has 2,856 likes… and 1,017 shares. Guess which number Instagram actually cares about more? 😏

Hint: it’s not the one with the heart.

Have a watch and see if you guessed the right two. Which ones did you pick? 👇

Full video in the comments 💜

07/10/2026

Would you order this pizza? 🍕

A local pizza place posted a "perfect" pizza photo. People spotted it was AI in no time, and the comments were brutal: "I'd never order from there."

And it's not just Reddit being dramatic. Research found people were up to 28.8% less likely to buy something when it was labelled as AI-designed.

So should small businesses stop using AI? Nope! I use it all the time. But there's a big difference between AI helping you and AI pretending for you 👀

Real photos build trust. Slightly wonky, real-life, "that's actually what you'll get" photos. Every time.

Want to know if your business looks trustworthy online (website, Google AND AI search)? Comment PIZZA below and I'll send you my free Website Review guide 🍕💜

Full video's on my YouTube if you fancy the whole saga 👉 search Digisparq Media

29/09/2026

Two videos. Same person. Same channel. One got 136,000 views. The other got 87. Eighty-seven! 🙈

The winner? A plain little 1 minute 58 second how-to called "Instagram Highlights - How to Add Without Posting a Story". Not a joke in sight. The flop? My "clever" one about testing growth hacks, which I was SO proud of.

What I've learned from over ten years of making videos: people mostly find you when they're stuck. They type exactly what's wrong into Google, word for word, usually slightly cross. If your caption, bio or website uses those same words, up you pop. If it's all clever wordplay, you're invisible, however gorgeous it is.

Swipe for the titles that worked, the one that flopped, and the tiny switch you can steal for your next post 👉

I still love a clever title. I've just stopped letting it out in public. 🤫

Here's to boring, brilliant and findable. ✨

Free Instagram Start-up Guide here if you're building from scratch 💛 https://mailchi.mp/bcca565d3d8d/instagram-explained

02/09/2026

Your website probably needs a MOT.

Not necessarily a dramatic, rip-it-all-up-and-start-again redesign.

Just someone to check whether all the bits that are supposed to be helping your business are actually doing their jobs.

So I’ve made a FREE Website Health Check for small businesses.

It gives you a simple way to go through your own site and spot things that could be:

🔎 making you harder to find on Google
🤖 making it harder for AI tools to understand your business
📱 frustrating people on mobile
🧭 making visitors hunt around for what they need
💸 quietly getting in the way of enquiries or sales

No marketing degree required. No 97-page audit. And no mysterious score out of 100 followed by “pay us £4,000 to discover what it means”.

Just a practical checklist you can work through yourself.

I use these same sorts of checks when I’m reviewing business websites, so I’ve turned them into something you can steal.

It’s completely free here:
https://mailchi.mp/39a62c3a86d7/website-review-download

And if you discover something slightly horrifying about your website while doing it, at least now you know. 😬

31/08/2026

Likes might be one of the least useful numbers you’re watching on Instagram.

Which is mildly inconvenient, given how much time we all spend looking at them.

I’ve just gone through Instagram’s own guidance on what actually helps a post reach more people, and one signal kept coming up far more strongly than most businesses realise: shares.

Not vague “engagement”.
Not making everything prettier.
Not desperately collecting little red hearts like they’re Nectar points.

Shares.

There are also some very confident claims floating around online about exactly how much extra reach one share can generate. I checked those too, because apparently this is what I do for fun now.

The interesting part is what Instagram itself actually confirms, what people are simply repeating as fact, and how you can use the difference when deciding what to post.

I’ve broken it all down in the new video, including the ridiculously simple question I’m now using before I publish anything.

And, in a small experiment in replacing myself, the video is presented by my gorgeous new AI avatar. She is unnervingly polished and has never once been defeated by bad lighting.

Watch it here:
https://youtu.be/Mwp7_e9DMzw

Then tell me whether you noticed the avatar before I mentioned it...

17/08/2026

There’s a bit of digital marketing I secretly love more than I probably should…

The detective work. 🔎

I’m currently working through a full website review for a small business that creates plant supports, 🪴and this is the bit where I get to poke around properly, follow the clues and work out what’s helping, what’s confusing people, what Google might be struggling with, what AI search understands, and where the easy wins are hiding.

I also love that every review teaches me something completely unrelated to marketing. This week I’m suddenly learning about peonies, dahlias, obelisks and why apparently some plants need far more structural support than I had ever appreciated. 🌿

It’s part website review, part SEO, part customer journey, part “why on earth is that old address still showing up there?”

A proper review can include:

• website structure and key pages
• SEO and search visibility
• AI search / AEO checks
• customer journey and calls to action
• Google Business and wider online presence
• competitor and keyword research
• Analytics and Search Console, where available
• social media opportunities
• a clear list of what to fix first, what can wait, and what’s actually worth paying for

The useful bit is not just being told “your website needs work”.

It’s coming away knowing what’s wrong, what matters most, what you can do yourself, what you may need help with, and what could actually make the biggest difference to being found, understood and chosen online.

If your website has been sitting there quietly existing but not really pulling its weight, I’ve got space for a small number of reviews coming up.

DM me 🥰

11/08/2026

I really do love the clients I get to properly grow with 💜

I’ve been working with one lovely gymnastics company for a few years now, and it’s a perfect example of the kind of marketing work I enjoy most.

It hasn’t been one big dramatic “TA-DA!” campaign. It’s been lots of little things, consistently.

Tweaking and improving the website. Writing useful blogs. Working on SEO. Sorting listings. Keeping Google happy(ish). Promoting new classes, holiday sessions and waiting lists. Spotting things that could work better, changing them, then seeing what actually happens.

And those little changes add up.

Last summer, for example, their homepage was getting around 3,300 views in a month, class pages around 2,800, and Google alone was bringing in roughly 2,700 visits. Homepage views were up 11% year on year and class-page views up 14%.

But genuinely, the bit I enjoy most isn’t staring lovingly at percentages on a spreadsheet. 😂

It’s knowing the business well enough to understand what they’re trying to achieve, what parents actually need to know, which classes need a push and what’s worth spending time on next. Also, trying not to spend too much time on the extremely fun 'kids area' on their website - the spot the difference section took me forever but was totally worth it! No big SEO points there, just another fun experience for website visitors online. 🥳

That’s probably my favourite kind of marketing really - becoming part of the background of a business, keeping things moving, testing ideas and making lots of sensible little improvements over time.

And occasionally getting far too invested in the SEO of gymnastics classes. 🤸‍♀️

09/08/2026

A little flick through the finished brochure… because somehow it feels even more real once you can actually turn the pages. 💜

This is the second brochure I’ve designed for this local arts centre, and it was lovely getting stuck into it again - bringing together the copy, imagery, layout and all the small details that make the finished piece feel a bit more personal.

I especially loved sneaking in the little “Fun Facts” along the bottom of each page. They’re only a tiny detail, but those are often the bits that make a project more enjoyable to put together.

Most DigiSparq work lives online somewhere - websites, SEO, content, digital visibility and marketing bits behind the scenes - so there’s something particularly satisfying about working on a project that eventually becomes a proper printed thing you can sit down and flick through.

And thankfully, no mysterious printer disaster at the final hurdle. Always a bonus. 😁

07/08/2026

Eeeek! It arrived! There’s something very satisfying about seeing a project all the way through to the finished thing - especially when you happen to be there when the boxes arrive. 💜

This is the second brochure I’ve designed for this local arts centre, and it was such a fun one to work on again - pulling together the layout, copy, imagery and all the little details that give it a bit more personality.

One of my favourite bits was adding the little “Fun Facts” at the bottom of each page. Completely unnecessary in the grand scheme of their events, obviously, but exactly the sort of extra touch I love finding space for. 😁

A lot of DigiSparq work happens on screens - websites, SEO, content, visibility and all the other digital bits - so it’s especially nice when a project ends with something you can actually pick up and flick through.

And even nicer when you get to see it arrive.🥰

18/06/2026

It's often not the content.

It's the gap.

A psychologist called George Loewenstein came up with a theory that explains why our brains become obsessed with finding out missing information. The moment we spot a gap between what we know and what we want to know, we feel compelled to fill it.

That's why:

❌ Instagram Tips for Business

is usually less interesting than:

✅ Can't Find the Music on Instagram? Here's Where They've Hidden It

Same topic.

Very different level of curiosity.

I wrote more about this in this month's newsletter, including a simple exercise you can try on your own posts this week.

If you enjoy practical marketing tips, social media psychology, and figuring out why people click on some things but ignore others, you can join the mailing list here:

📩 https://digisparq.us21.list-manage.com/subscribe

If you enjoy practical marketing tips, social media psychology, and figuring out why people click on some things but ignore others, I'd love to have you on the list.

Each month I share a useful marketing idea, tip or experiment that's caught my attention, so you can steal the best bits for your own business.

Address

Brighton And Hove

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Friday	9am - 5pm
Saturday	9am - 5pm

Telephone

+441273569400

Website

http://www.digisparq.co.uk/

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