The Marketing Manifesto

The Marketing Manifesto Providing proven marketing tips and techniques along with the latest strategies to help your business increase sales and get the best advertising ROI

For those who use Google AdWords, ask a question in your headline. If you word it well, it will confirm your product or ...
05/10/2022

For those who use Google AdWords, ask a question in your headline. If you word it well, it will confirm your product or service meets your prospect's needs

Avoid using fonts that are difficult to read on your website.Visitors will almost certainly click elsewhere rather than ...
30/09/2022

Avoid using fonts that are difficult to read on your website.

Visitors will almost certainly click elsewhere rather than struggle to read them!



When you're writing to your prospects, regardless of the medium, avoid using words such as "Me", "Us", "I" and "We" and ...
26/09/2022

When you're writing to your prospects, regardless of the medium, avoid using words such as "Me", "Us", "I" and "We" and instead use "YOU" (ie. them!)

Write as if you're having a one-to-one conversation with the person you are hoping to engage with.

Rough rule of thumb, use "You" three times more than "Me", "Us", "I" and "We".

People nearly always buy stuff because they have problems that need solving.To get them to buy from you , it's vital you...
23/09/2022

People nearly always buy stuff because they have problems that need solving.

To get them to buy from you , it's vital you know why they'd choose to buy from you rather than your competitors.

If you don't know the answer to that question and/or can't articulate it well, there's little point wasting money on marketing until you do!



To help get the maximum engagement from your target audience, using images in your marketing is vital .... as long as it...
22/09/2022

To help get the maximum engagement from your target audience, using images in your marketing is vital .... as long as it's not boring!

A photo of something strange, funny, different, weird or just plain crazy guarantees your marketing will stand out and grab your prospect's attention head and shoulders over your competitors using more conventional and even boring images!

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