26/08/2026
I nearly didn’t post this one. It’s a bit more schmaltzy than what I usually post. 😳 But…
I care enormously about the wine industry. And I genuinely believe more of our wine businesses deserve to be profitable.
But sometimes I do wonder whether I’ve chosen a particularly difficult problem to build a business around.
Then someone I’ve worked with sends me a message that reminds me why I started doing this in the first place.
It doesn’t make all the doubts disappear.
But it does remind me that the work can make a difference.
So I carry on. 🍷