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English Wine Pro Business and marketing courses and mentorship for the wine industry

13/03/2026

🍷 FREE business and marketing resources for wine producers.

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Sometimes the hardest thing for capable people to do is ask for help.Especially when you’ve already built successful bus...
12/03/2026

Sometimes the hardest thing for capable people to do is ask for help.

Especially when you’ve already built successful businesses before.

But the moment someone allows themselves the space to say, “I’m not sure what the next step is”, that’s often when the breakthrough comes.

Those “penny drop” moments are my favourite part of this work.

When the fog lifts.
When a new idea clicks into place.
When the path forward suddenly feels possible again.

These are the moments that remind me why I do what I do.

With thanks to for the inspiration for this post 😘

🍇Here’s the reality for many wine estates.Marketing often gets squeezed between vineyard work, cellar work, events, admi...
11/03/2026

🍇Here’s the reality for many wine estates.
Marketing often gets squeezed between vineyard work, cellar work, events, admin and everything else.

A recent client summed it up perfectly.
He loved the idea of my 16-week programme, Master of Marketing Wine, but said:
“We’re launching vineyard tours this year and I need to start promoting them NOW.”

So we created a focused solution.

The Wine Estate Campaign Launch Lab. 🍷🧪

In one half-day session we’ll map out your next 30-day marketing campaign together - messaging, timeline, ideas and structure - so you can simply focus on executing it.

By the end, you’ll know exactly what you’re promoting and how you’re promoting it.

If you have something coming which you need to promote and sell (tours, tastings, events, wine releases), this session can help you get it off the ground quickly.

👉 Link in bio to enquire about availability
or send me a DM if you’d like to ask a question first.

09/03/2026

This week at English Wine Pro…

🍇 First round of strategy calls with the new cohort pf Master Marketing Wine
🍇 Entering the last few weeks of the last cohort, it’s fabulous to see how their marketing systems are starting to come together
🍇 Launching ‘The Wine Estate Campaign Launch Lab’ - Design your next 30-day marketing campaign forum upcoming launch in one focused half-day strategy session at your wine estate, so you can finally cross it off your metal to-do list!

➡️ Drop me a DM if you’d like details.

03/03/2026

After the incessant rain comes ☀️🏊‍♀️🐕🐕‍🦺⛰️

🍾 There’s nothing wrong with a good bottle shot.But on its own, it won’t build commercial strength.Because wine isn’t ju...
02/03/2026

🍾 There’s nothing wrong with a good bottle shot.

But on its own, it won’t build commercial strength.

Because wine isn’t just purchased for flavour notes or label design.

It’s purchased for meaning.
Celebration.
Identity.
Belonging.
Status.
Values.

When marketing only shows the product, it asks people to care.

When marketing reflects their values, it earns it.

Inside Master of Marketing Wine, we don’t just “do more content”.
We define:
🍇 who you’re really speaking to
🍇 what they care about
🍇 how your wine fits into their world
🍇 and how that links back to revenue

Connection isn’t just marketing jargon.
It’s commercial strength.

Doors close today.

If you’re ready to move beyond bottle shots and build something more deliberate, this is your moment.

🔗 DM for details or head to the link in my bio.

🍷If you’re still here on the final day, the questions in this post are probably real ones.Not dramatic objections.Just s...
02/03/2026

🍷If you’re still here on the final day, the questions in this post are probably real ones.
Not dramatic objections.
Just sensible, grown-up considerations.

Is it worth the investment?
What if it doesn’t work for my business?
Am I already too stretched?
What if it’s another programme that doesn’t quite land?

Those are reasonable questions.

Because this isn’t a £27 download.

It’s a decision about how you want your business to feel this year and next.

Master of Marketing Wine isn’t built on hype or hacks.
It’s built on commercial fundamentals:
🍇 clear routes to market
🍇 deliberate sales focus
🍇 structured follow-up
🍇 aligned pricing and margin
🍇 marketing that links directly to revenue

It’s not about adding more to your plate.
It’s about designing the plate properly.

If something in you knows this is the year to stop circling and start structuring, today is the day to decide.

We start today. 🍷
You get instant access to the materials as soon as you sign up.

Doors close at midnight.

🌷DM me or head to the link in my bio for the details.

Every year, I hear the same thing from wine producers: “This year, I’m finally going to get my marketing sorted.”But the...
28/02/2026

Every year, I hear the same thing from wine producers: “This year, I’m finally going to get my marketing sorted.”

But then pruning begins…
bud burst arrives…
tourism season hits…
and suddenly the entire year is reactive again.

Because without a structure, marketing always becomes the thing that gets squeezed out.

The Before:
🙈 scattered posts
🙈 no real plan
🙈 quiet months that hurt
🙈 overwhelmed teams
🙈 no time to “figure it out”
🙈 relying on luck, footfall or weather

The After:
😍 a marketing system that runs quietly in the background
😍 repeat visitors + warm audiences
😍 clearer messaging that attracts the right customers
😍 predictable promotions
😍 calm, confident marketing even in the busy season
😍 real momentum that builds month after month

🌱This is exactly what we build together inside Master of Marketing Wine in just 16 weeks, for marketing that finally works with your vineyard calendar, not against it.

If you’re ready to move from the “before” into the “after”…WE START MONDAY.

🍇 Find the link in my bio or DM me to arrange a call if you have questions.

Let’s make 2026 the year your marketing finally feels clear, calm and consistent.

Commercial fragility is rarely obvious from the outside.🌱The vineyard looks successful.
🍇The brand looks polished.
🍾The ...
27/02/2026

Commercial fragility is rarely obvious from the outside.

🌱The vineyard looks successful.
🍇The brand looks polished.
🍾The events are full.

But inside, it can still feel uncertain.
Not because the wine isn’t good.
But because the structure behind the sales isn’t deliberate yet.

Fragility shows up as:
🍇 unpredictable months
🍇 discounting under pressure
🍇 over-relying on one channel
🍇 carrying every decision alone

And that uncertainty is heavier than most people realise.

Master of Marketing Wine isn’t about more marketing.

It’s about designing the commercial foundations properly so you’re not just hoping next season will feel steadier.

You know it will.

We begin on Monday 🍷

If you’re ready to replace fragility with clarity, comment MMW or DM me for details.

🍷I didn’t create Master of Marketing Wine because I love marketing.I created it because I care about the long-term susta...
26/02/2026

🍷I didn’t create Master of Marketing Wine because I love marketing.

I created it because I care about the long-term sustainability of our industry.

Wine businesses under commercial pressure cannot:
* reinvest properly
* retain talent
* price confidently
* build resilience

And the pressure isn’t personal failure.
It’s structural.

MMW exists to fix the structure.
Not with hype.
Not with hacks.
But with deliberate, commercially sound decisions.

This is the final week before we begin.

If you’ve been watching quietly, this is the moment.

Comment MMW or message me for details 🍷

🌱 There’s a particular kind of tired that doesn’t come from the vineyard.It comes from carrying the decisions alone.From...
25/02/2026

🌱 There’s a particular kind of tired that doesn’t come from the vineyard.
It comes from carrying the decisions alone.

From knowing the wine is good…
but not being entirely certain the sales structure is.

From meaning to “sort the marketing properly”
when things calm down but knowing they probably won’t.

Most wine producers I speak to aren’t failing.

They’re capable.
Committed.
Just stretched across too many roles at once.

At some point, it’s not about trying harder.

It’s about building the structure that lets you breathe.

Master of Marketing Wine starts 2nd March.
If this year feels like the one to do it differently,
my inbox is open 🍷

24/02/2026

🥂“Break the pattern today or the loop will repeat tomorrow.”🥂

🍇 In the wine world, loops are normal.

Season to season.�Harvest to harvest.�Launch to launch.

But sometimes the business gets stuck in a loop too.

Same pressure.�Same delayed decisions.�Same unpredictable sales.�Same conversations about “doing something properly” once things calm down.

And then another year passes.

🌱Master of Marketing Wine exists to interrupt that pattern.

Not with more noise.�Not with more tactics.

But with structure.
A clear sales focus.�Defined routes to market.�A marketing system that runs on purpose — not pressure.

So the vineyard can be busy…�without your head being.

We start 2nd March 🍷

If you don’t want this time next year to look the same as this one, the invitation is open.

🔗 Link in bio.

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