Spidersnet

Call Directions Website Contact the business

Spidersnet Websites designed to drive you customers. With over 25 years experience building creative websites We strive to help you with your business goals.
(14)

We are constantly innovating and improving our products and services. We pride ourselves on our ability to offer website packages for every type of automotive dealership. We understand your needs better than most, and this helps us deliver exactly what you want and more importantly, need.

We spent two days at BrightonSEO last week!Plenty learnt, so here are two key takeaways for dealers.🔍 What people say ab...
13/10/2026

We spent two days at BrightonSEO last week!

Plenty learnt, so here are two key takeaways for dealers.

🔍 What people say about you in public is now part of your search result. Reviews, forum threads and comments sit alongside your own website. A buyer often reads those before they reach you. Carmen Dominguez made the point that turning up usefully and consistently beats reacting when something goes wrong.

📊 Most analytics shows you where someone arrived and where they left. Not the path in between. Katie New at Varn showed how to follow the full journey, which is where you find out at what point someone stopped looking.

Both feed straight into the work we do on dealer websites, from how you get found through to what happens once someone is on the site.

We’ll be sharing more of what we picked up over the next few weeks, so keep an eye out!

A good dealer website should make the important things easy.For a customer, that means being able to:🔎 Find the right ca...
08/10/2026

A good dealer website should make the important things easy.

For a customer, that means being able to:
🔎 Find the right car
📄 See the information they need
💰 Understand their finance options
📍 Work out where you are
📞 Get in touch without hunting for contact details

The design will look different from one dealership to another, but the basics do not.

Your website should make it easier for someone to go from looking at a car to getting in touch about it.

Reviews like this are always appreciated, especially from customers who have been with us for a number of years!Topcars ...
01/10/2026

Reviews like this are always appreciated, especially from customers who have been with us for a number of years!

Topcars of Sheffield have worked with Spidersnet for multiple years, so it’s great to hear that the support from our team and the knowledge we bring continue to make a difference.

A big thank you to the team at Topcars of Sheffield for taking the time to leave us such a positive review.

Website stats tend to get filed under marketing. Sessions, page views, the kind of thing you glance at once a month and ...
23/09/2026

Website stats tend to get filed under marketing. Sessions, page views, the kind of thing you glance at once a month and move on from.

They're more useful read as a stocking tool.

On one account last month, a single motorhome pulled several times the page views of any other vehicle on the site. Not an enquiry, not a sale, just interest. But that's demand showing up before it reaches the sales figures, and it's the sort of thing that's easy to miss when you're looking at a monthly total rather than at individual vehicles.

Two things follow from it. It tells you what to look for at the next sale, because people were clearly hunting for that kind of thing. And if a vehicle is getting that much attention and still sitting on the forecourt, the price or the photographs are worth another look.

If you're not sure what yours is telling you, reach out to the Spidersnet team and we'll go through it with you.

"Why does my site get visitors but so few enquiries?"It's a fair question, and a common one.When we look at dealer websi...
15/09/2026

"Why does my site get visitors but so few enquiries?"

It's a fair question, and a common one.

When we look at dealer websites, it usually comes down to one of three things.

1️⃣ The phone number isn't tappable on a phone. Although small, this can be a barrier for some buyers.

2️⃣ The enquiry form asks for more than a buyer will bother filling in. Every extra field loses a few more people.

3️⃣ The contact details are hard to find. If someone has to hunt around the site for a phone number, they'll usually go to the next dealer instead.

Often it's how a site works rather than how it looks that's costing the enquiries. A site can look smart and still make it awkward to get in touch.

If you'd like to know how yours is doing on that front, ask us for a free website review via the link in the comments!

“Hey, just checking in, have you tried vehicle checks in Autopromotor? We can set something up to run you through the to...
03/09/2026

“Hey, just checking in, have you tried vehicle checks in Autopromotor? We can set something up to run you through the tool...”

That’s the kind of call our account managers make. Not something that’s gone wrong. Something worth acting on: a feature sitting in your account that you’re not using yet, a particular make that’s getting a lot of interest and is worth pushing harder, a change in what buyers in your area are searching for as the seasons turn.

Vehicle checks are a good example. They run inside Autopromotor, powered by Autotrader, and cover outstanding finance, write-offs, mileage discrepancies and stolen markers, with a report you can keep on file. No separate login and no second provider to pay. One car bought with finance still owing on it can wipe out the margin on several others, so it’s the sort of thing worth ten minutes of anyone’s time.

Autopromotor gets updated all year round. A dealer who’s busy on the forecourt has no particular reason to notice, so our account managers do the noticing for you.

And it isn’t just the system. The same team looks after your website, how you show up when someone searches for the cars you sell, the ads putting your stock in front of buyers, and the feed getting your vehicles onto the places you advertise. So there’s no chasing three or four different suppliers who each only know their own corner of it.

That’s the part we think matters most. You shouldn’t need to understand SEO or hosting or ad platforms to get value out of any of it. You’ve got a forecourt to run.

We’ve been working with independent dealers since 1996, and support is the thing dealers bring up with us more than anything else.

If you’d like a chat about your current setup, drop us a message any time.

If you've been wondering whether Google Vehicle Ads are worth it for your forecourt, here's the easy way to find out 👇🏼C...
24/08/2026

If you've been wondering whether Google Vehicle Ads are worth it for your forecourt, here's the easy way to find out 👇🏼

Contact us via our website and we'll do a free Google Vehicle Ads opportunity check for you.

Here's what you get back:

✅ Whether your stock is eligible and can feed Google properly
✅ What you'd realistically expect to pay per enquiry, based on dealers with stock like yours
✅ What, if anything, you'd need to sort out first

That's it. No cost, no obligation, and nothing to sit through.

The good news for most dealers is that this is a smaller job than it sounds, and the dealers we run Google Vehicle Ads for are averaging around 18 enquiries a month at about £9 each. If it isn't the right time for you, we'll say so honestly.

We've been working with UK dealers for over 25 years, so we'd rather point you in the right direction than sell you something that doesn't fit.

Reach out via our website and we'll take a look 💬

Here's what a Google Vehicle Ads campaign looked like for one of our dealers 👇🏼North Star Sussex have been running Googl...
18/08/2026

Here's what a Google Vehicle Ads campaign looked like for one of our dealers 👇🏼

North Star Sussex have been running Google Vehicle Ads with us for some time. In that time their ads have brought in over 750 enquiries - phone calls, emails and live chat messages - at roughly £7.52 per enquiry. Their listings also sent over 20,000 visits through to their website.

These are buyers already searching for the kind of stock on their forecourt, which is a large part of why the channel performs the way it does.

When the stock, the area and the budget line up, this channel goes further than most dealers expect. Whether it stacks up for your forecourt depends on what you've got and where you are.

Their figures and our averages are both in the blog in the comments!🔗

"Are Google Vehicle Ads actually worth it?" It's the question we get asked most, so we've put the real numbers together....
11/08/2026

"Are Google Vehicle Ads actually worth it?" It's the question we get asked most, so we've put the real numbers together.

Across the dealers we run Google Vehicle Ads for, the average has been more than 200 enquiries each. That works out at around 18 a month. Phone calls, email enquiries and live chat messages from buyers, at an average of roughly £9 per enquiry, and closer to £6 for the dealers doing best.

Why it works is straightforward enough. Your actual cars appear in the search results with the photo, the price, the mileage and your location. Buyers can size the car up before they click, so the people who do land on your website are already most of the way to making an enquiry.

Results can vary, and they vary a lot. Your area, your stock and your budget all move the numbers, and a brand new campaign takes a little while to find its feet.

The full breakdown, including the spend behind the figures, is via the link in the comments 👇🏼

When did you last search for one of your own cars on Google? 🤔Try it out, search for one of the cars currently sitting o...
05/08/2026

When did you last search for one of your own cars on Google? 🤔

Try it out, search for one of the cars currently sitting on your forecourt. Make, model, engine size.

Before you get to the normal search results, you'll probably see a row of cars with photos, prices, mileage and dealer locations. Those are Google Vehicle Ads, and the dealers in there have their stock feeding straight into Google.

If your car isn't one of them, you're not just losing a click. You're losing the enquiry, because the buyer has already decided who to contact before they ever reach your website.

Most of the independent dealers we speak to aren't running it yet, and almost none of them have actually decided against it. It just hasn't been explained to them properly.

How many customers are you losing to competitors using Google Vehicle Ads?

Address

80 East Street
Brighton
BN11NF

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441273837559

Website

Alerts

Be the first to know and let us send you an email when Spidersnet posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Spidersnet:

Shortcuts

Share

Category