Created by Catalyst

Created by Catalyst Interactive brand experience services using AR, VR, and 3D web

03/04/2024

Created by Catalyst riding high for the prestigious US sporting event, the 150th Kentucky Derby.

Brighton-based Catalyst proudly announces its partnership with the Kentucky Derby in Louisville as its chosen technology partner, following a rigorous selection process.

As the Kentucky Derby dials up to celebrate its historic 150th anniversary , one of the centrepieces of the festivities will be introducing a thrilling new attraction for visitors, ‘’Riders Up’’

"Riders Up " is the most advanced immersive interactive horse racing experience globally. The game features 5K Ultrawide immersive screens and spatial audio for enhanced realism.

Designed and developed by Catalyst it's unlike any other horse racing experience available, it uniquely combines real-time, dynamic commentary, accurate historical representation across various eras, and inclusivity in gaming technology.

Equipped with the latest haptic feedback technology, it allows users to feel movements and vibrations corresponding to the in-game actions, significantly amplifying the user experience by providing a realistic sensation of riding a horse and competing in a race. This game sets a new benchmark in gameplay technology.. The game includes a wheelchair-accessible horse with accessibility controllers and colour-blind modes, ensuring inclusivity.

"We're not just upgrading a game; we're revolutionising the way you experience the magic of the Derby," said Patrick Armstrong, Kentucky Derby Museum President and CEO. "Every day, we're committed to sharing the exhilaration and history of Derby with all our guests. Bigger and bolder with cutting-edge technology, the new Riders Up! is the epitome of that commitment.

Catalyst founder and CEO Gabriel Howard said: “This incredibly exciting and prestigious project sets a new benchmark for interactive games. It represents the pinnacle of our expertise in delivering unparalleled immersive racing experiences.”

The development and launch of "Riders Up 2.0" represents a significant evolution in interactive entertainment and educat...
03/04/2024

The development and launch of "Riders Up 2.0" represents a significant evolution in interactive entertainment and educational content within museum settings.

By harnessing the latest in game development software, incorporating high-fidelity 3D models, and integrating Physically Based Rendering for unparalleled realism, this project advances the intersection of technology, history, and gaming. It not only enhances the user's experience through immersive simulation but also sets a new standard in presenting historical content in an engaging manner.

The project's commitment to accessibility, with the inclusion of a wheelchair-accessible horse, further exemplifies an evolutionary step towards inclusive and educational gaming experiences.

This initiative embodies a forward-thinking approach to museum exhibits, leveraging technology to create dynamic, interactive narratives that engage, educate, and entertain audiences in ways previously unimagined.




The wait is almost over❗Here are some highlights to chew on in the meantime🤗🏇🏽 Expanded field of 5 horses, including 1 t...
03/04/2024

The wait is almost over❗

Here are some highlights to chew on in the meantime🤗

🏇🏽 Expanded field of 5 horses, including 1 that’s wheelchair accessible
🏇🏽 5 screens showing player POV and 1 massive full screen showing the entire track
🏇🏽 For the first time, players can choose their horse and jockey avatar
🏇🏽 Experience Derby through the decades - players will race in randomized eras and weather conditions for a wild, thrilling ride!

Tag the person you’re going to beat in our tournament-mode option👀

Riders Up! 🗓️ Coming 4/12

Join the legion of fans at Stadium Adidas crafting their unique FIFA Women’s World Cup™ player cards.Immerse yourself in...
03/04/2024

Join the legion of fans at Stadium Adidas crafting their unique FIFA Women’s World Cup™ player cards.

Immerse yourself in the fun, snap a photo, and personalize your memento. It's more than a card; it's a keepsake of your passion and a shout-out to the world of your unwavering support!

Relive the electric atmosphere at the Stadium Adidas event with our video roundup! From holographic football stars to th...
03/04/2024

Relive the electric atmosphere at the Stadium Adidas event with our video roundup! From holographic football stars to the animated energy of the OCEAUNZ ball, and the interactive player card design booths. Discover how we're changing the game of brand experiences.

Experience the Stadium Adidas magic where the line between reality and virtual blurs!Our portals bring the Matildas to l...
03/04/2024

Experience the Stadium Adidas magic where the line between reality and virtual blurs!

Our portals bring the Matildas to life, while the OCEAUNZ ball's 3D animation adds a playful twist to your visit. Get ready to capture and share a slice of this innovative encounter.

Every step in sync!We tailored the in-game character to match Chris Hemsworth's physique 1:1. And not only did we model ...
03/04/2024

Every step in sync!
We tailored the in-game character to match Chris Hemsworth's physique 1:1. And not only did we model Chris with perfect precision, but we also brought Sydney Harbour to life with meticulous detail and accuracy, offering an unprecedented level of realism!


🎬🌟 Exciting peaks behind the scenes! Discover the revolutionary tech and thrilling experiences we crafted for ‘Limitless...
03/04/2024

🎬🌟 Exciting peaks behind the scenes! Discover the revolutionary tech and thrilling experiences we crafted for ‘Limitless,’ the new boundary-pushing series you can watch on National Geographic and Disney+

Experience vertigo like never before! Our high-tech simulator had Chris Hemsworth's heart racing as he faced dizzying he...
03/04/2024

Experience vertigo like never before! Our high-tech simulator had Chris Hemsworth's heart racing as he faced dizzying heights, bringing a new level of realism to VR! How would your heart rate react to the perception of real danger?

Embark on a virtual Antarctic adventure with the RSV Nuyina! 🚢Explore a full-size 3D of the ship in AR, dive into the in...
03/04/2024

Embark on a virtual Antarctic adventure with the RSV Nuyina! 🚢

Explore a full-size 3D of the ship in AR, dive into the interactive points of interest and experience the life of the Antarctic explorers through virtual windows! 🐧❄️ Swipe left to live the experience! 👈

🚢✨ Explore the Antarctic Virtually with RSV Nuyina! ✨🚢🌨️ Embark on a Journey with a $528 million Antarctic marvel! 🌨️ Th...
03/04/2024

🚢✨ Explore the Antarctic Virtually with RSV Nuyina! ✨🚢

🌨️ Embark on a Journey with a $528 million Antarctic marvel! 🌨️ The RSV Nuyina is not just a ship; it's a state-of-the-art Antarctic icebreaker, designed to navigate the perilous seas of the south pole. Commissioned by the Australian Antarctic Division (AAD), we've built an interactive digital platform to immerse both present and future generations in the wonders of this scientific giant!

🌐 Augmented Reality (AR) Experiences! 🌐 Explore through Web AR on the Hobart waterfront in Tasmania or download our iOS and Android app to dive into the Antarctic atmosphere from anywhere!

🛠️ Hyper-realistic 3D Model by Catalyst's Lead 3D Modeller! 🛠️ Dive deep into the meticulous details and explore the innovative scientific capabilities of the ship with our lifelike model.

🚶 Antarctic Explorer Walking Trail! 🚶 For those in Hobart, experience an educational walking trail filled with augmented reality experiences depicting the life and work in Antarctica.

👁️ Full-Size 3D Views & Interactive Points! 👁️ Even when the ship is not in port, view the RSV Nuyina in AR, explore a smaller interactive model, and learn more about its scientific prowess.

🏔️ Experience Life in Antarctica! 🏔️ Our AR Portals are designed to give you a glimpse of the living and working conditions in the most uninhabited continent on Earth.

🇦🇺 A Milestone for Australia's Antarctic Research! 🇦🇺 As quoted by the Minister for the Environment, Sussan Ley, the RSV Nuyina is "a quantum leap forward for our scientific research capacity."

🌟 We are thrilled to contribute to this groundbreaking project and are eager for you to explore the wonders of the RSV Nuyina and Antarctica.

📲 Download Now & Start Exploring! 📲 Experience the unparalleled adventure and help fulfill Australia's Antarctic aspiration!

📍

Embark on a virtual journey with the RSV Nuyina, a state-of-the-art Antarctic icebreaker, through Catalyst's interactive...
03/04/2024

Embark on a virtual journey with the RSV Nuyina, a state-of-the-art Antarctic icebreaker, through Catalyst's interactive AR webAR app.

With advanced 3D modelling, explore the ship's scientific capabilities and the harsh beauty of Antarctica from anywhere via our smartphone app, or in-person through Hobart's waterfront art trail. Get up close with the full-sized AR model of RSV Nuyina or engage with interactive elements on a smaller model, as we bring this symbol of scientific advancement to your living room!

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