28/08/2026
Serif or sans serif?
It's one of the first decisions you'll make when creating a brand, and it can completely change how your business is perceived.
Generally speaking, serif fonts tend to feel more traditional, established and classic, while sans serif fonts often create a cleaner, more modern look.
Neither is right or wrong, it all comes down to your brand personality, your audience and the message you want your business to communicate.
In this video, Ryan from our design team explains the difference and why choosing the right font can make such a big impact on your branding and signage.
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