10/11/2025
A happy satisfied customer will come back again and again.
The best way to have happy and satisfied customers is to give them more in value than the amount they have paid you for a product or service.
That doesnโt mean that someone who pays you $10 should receive food that costs you $20 to buy.
Value is not the same as โexpenseโ.
A person who pays you $20 per month can receive $40 worth of value, but that doesnโt mean that it costs you $40โฆ it could cost you as little as just a few bucks to buy or create.
With the digital age, we are able to create more value by offering additional products, services, advice and help which are all delivered digitally online.
Thanks to the digital age we can service more people with video, PDFs, and live meet-ups online.
A 30 minute live session once a week can increase the value of your product greatlyโฆ
Yet it will cost you nothing more than half an hour of your time, and possibly the price of your live call providerโฆ Zoom, GoToWebinar, eShowcase, etc.
That call could have a $97 value.
A 12 page PDF can increase the value of your product greatlyโฆ
Yet it will cost you nothing more than the hour it took for you to create it.
That PDF could have a $10 - $20 value.
A short video will increase the value of your product greatlyโฆ
Yet it will cost you nothing more than the time it took for you to record it.
That video could have a $20 - $40 value.
If someone purchases a $97 product from you and also receives an additional 12 page PDF, an additional 45 minute video workshop, and an additional 30 minute live sessionโฆ
The perceived value of the product is now more than double the $97 they paid.
By giving more in the way of value than what a customer pays you in monetary value, you will have a very happy customer.