18/02/2021
๐๐ฟ๐ฒ ๐๐ป๐๐๐ฎ๐ป๐ ๐ฉ๐ฎ๐น๐๐ฎ๐๐ถ๐ผ๐ป ๐ง๐ผ๐ผ๐น๐ w๐ผ๐ฟ๐๐ต ๐ถ๐?
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As a digital marketer speaking to many Estate Agents on a weekly basis, there has been mixed feeling in using valuation tools.
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Here are the pros and cons when using Instant Valuation tools:
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๐ฅ Quick and easy for customers to get the valuation which helps you prioritise your time.
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๐ฅ A good reference tool for a buyer as they will be able to view sold house prices of similar properties in the area.
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๐ฅ Valuation tools can ruin your opportunity of getting a potential client because if the valuation shows lower figures compare to other Estate Agent's valuation tool. You will most likely have lost the customer.
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๐ฅ No one to one interaction with the customer. Easy for the customer to get the valuation and ignore your message or calls.
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๐ข๐๐ฒ๐ฟ๐ฎ๐น๐น, ๐ถ๐ป ๐บ๐ ๐ผ๐ฝ๐ถ๐ป๐ถ๐ผ๐ป and having spoken to many Estate Agents, I feel ๐๐ฎ๐น๐๐ฎ๐๐ถ๐ผ๐ป tools are ๐ป๐ผ๐ ๐ป๐ฒ๐ฒ๐ฑ๐ฒ๐ฑ ๐ฏ๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐๐ผ๐ ๐ฐ๐ฎ๐ป "๐๐ผ๐ผ๐ด๐น๐ฒ" ๐ถ๐ ๐๐ผ๐๐ฟ๐๐ฒ๐น๐ณ ๐ฎ๐ป๐ฑ ๐บ๐ผ๐๐ ๐ผ๐ฟ ๐ฎ๐น๐น ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐๐ถ๐น๐น ๐๐ฎ๐ ๐๐ต๐ฒ ๐๐ฎ๐น๐๐ฎ๐๐ถ๐ผ๐ป ๐๐ผ๐ผ๐น๐ ๐ฎ๐ฟ๐ฒ ๐ฎ ๐ด๐ผ๐ผ๐ฑ "๐๐๐ฎ๐ฟ๐๐ถ๐ป๐ด ๐ฝ๐ผ๐ถ๐ป๐", ๐ฏ๐๐ ๐๐๐ถ๐ป๐ด ๐ฎ ๐ฝ๐ฟ๐ผ๐ณ๐ฒ๐๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ฎ๐น๐๐ฒ๐ฟ ๐ถ๐ ๐๐ต๐ฒ๐ฟ๐ฒ ๐๐ต๐ฒ ๐บ๐ผ๐ป๐ฒ๐ ๐น๐ถ๐ฒ๐.
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๐ช๐ต๐ฎ๐ ๐ฑ๐ผ ๐๐ผ๐ ๐บ๐ฒ๐ฎ๐ป, ๐๐ต๐๐ป?
The top Estate Agent goal is to get into the customer's living room because this is where the sales start. Little golden nugget here, provide them with a free hardcopy rather than a business card ๐ it goes a long way. However, your valuation tool is the dead end, there is no point calling or emailing them if they already have the valuation from your system.
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๐ท๐๐ ๐ฆ๐๐ข ๐๐๐๐ค ๐ ๐ก๐๐ก๐๐ ๐ก๐๐๐๐๐๐ฆ ๐๐ข๐ ๐ก๐๐๐๐๐ ๐ค๐๐๐ ๐๐๐ก 3 ๐ฃ๐๐๐ข๐๐ก๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐๐ก ๐๐๐๐๐๐ies ๐๐๐๐๐๐ ๐กโ๐๐ฆ ๐๐๐๐๐๐ ๐คโ๐ ๐ก๐ ๐๐ ๐ค๐๐กโ. So you can't build the rapport to show why they should go with your service because the valuation tool is blocking the way. You are leaving a lot of money on the table.
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However, the valuation tool always depends on the company's situation because if you are super busy, the valuation tool is handy.
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Hope this helps ๐ have a great week and remember ๐ฌ๐ข๐จ ๐๐ข๐ง ๐ง๐๐๐ฆ!