13/11/2023
CASE STUDY: Transforming Impact Initiatives brand & website to create a fresh, unified, inclusive identity.
We were thrilled to embark on the rebranding journey for our esteemed charity client, Impact Initiatives. Collaborating closely with their dedicated team, we crafted a vibrant, contemporary, and inclusive brand identity, complete with a comprehensive toolkit and a redesigned website - impact-initiatives.org.uk. As a charity that supports people with varying needs, it was important the brand was diverse and represented the broad range of people they work with. We extended this into their new website, creating a user-friendly experience that worked seamlessly with the new branding.
They had built up a lot of trust in the community, so brand recognition was important. Leveraging their existing colour scheme, we refreshed it and introduced a secondary palette to complement the newly designed service logos. To bring more life to the brand, we partnered with to create illustrations that represent a myriad of diversities & abilities. Additionally, we incorporated brand elements to underscore their collaborative vision and mission for empowering people of all ages in Sussex to realise their potential and lead healthy, fulfilling lives.
We take great pride in the final result; a brand and website that underscore Impact Initiatives as a forward-thinking, compassionate and community focused charity. We look forward to the continued privilege of working closely with them!
See more of our work with Impact Initiatives at osomi.co.uk/project/impact-initiatives