Beth Salter - Graphic Design, Brighton (2026)

I offer a specialist insight, priding myself in creating boundary-pushing design solutions for you and your business - understanding your goal and vision. Creating is a journey - I work with you, I want to know exactly who you are and exactly what you stand for, so I can tell your story in a compelling way. Captivating design is hard to forget, which is why my goal is to always craft powerful, mem

orable creative work that captures the imagination. I deliver exceptionally considered concepts and brand identity, art-direction, campaigns, across print, packaging, spatial and digital. Selected Clients:

Brighton & Hove City Council
Brighton & Sussex University Hospital
Brompton Bikes
Cityhome
Ditchling Museum of Art and Craft
Design & Research Society
Doisy & Dam
First Base
Havelock London
Love Crafts
Mercearia da Mila
Paintbox Yarns
Ted Baker
The University of Brighton
U+I

03/02/2021

Recap on this project for Paintbox Yarns. A great product I have been using through lockdown to create some crochet and knitted pieces - always nice to get something with your branding on it delivered...

Lovecrafts approached me to work on the branding and visual identity for this product in its development stages. The wool comes in a huge range of colours and wools perfect for your lockdown craft projects.

During a brand workshop with the creative and marketing team, we discussed that it is low-cost yet needed to stand apart from other budget wool brands. As part of the development, I looked more broadly at inspirational low-cost brand identities for inspiration.

The branding works with the range of colours, staying simple minimal and using a die-cut belly band to let the colour stand for itself in 4 simple cut out ‘paintbox’ circles.

As part of the branding project, I created a visual direction for photography and pattern design which you can see as it's developed on their Instagram �� and website www.lovecrafts.com

Some of the images shown in the reel are from mood boards and the paintbox yarns Instagram to show the brand as it currently stands.

20/01/2021

A little throwback to this lovely Brighton based large scale project... and just down the road from my house!

I was approached by the University of Brighton and developers U+I to come up with a concept to create content for a 200 metre long display space in Central Brighton.

The design was commissioned to be displayed whilst they built new university accommodation and creative live/work spaces on Lewes Road.

I ran workshops with students from all years of the Graphic Design and Illustration courses at the University of Brighton.

This gave all students had the opportunity to submit their work and designs to be displayed in the space. The workshop focused on key themes of Dynamism and Structure - themes that ran through the U+I brand guidelines for the new student living and live-work spaces.

The hoarding is effectively a collage of work created spelling out key phrases from U+I that encompass the future use of the space.

Scope of work:
Conceptual Proposals
Workshop planning and briefing
Design/Artwork of posters and final space
Briefing/Coordinating of installation

13/01/2021

A recap of a recent project with Cityhome, our process, thoughts and design decisions...

Cityhome is a start-up launched in Edgartown, Massachusetts. I absolutely loved the concept behind Cityhome, as a designer based in Brighton, UK, a city full of small independent shops I could see the demand for a service like Cityhome globally.

In conversation with Cityhome we talked through the concepts behind the brand: supporting small businesses, boutiques, and brands, and in turn supporting your local community along with the carbon-neutral ethos of the business.

With so many lifestyle-focused brands sitting under the Cityhome umbrella we needed to create a coherent brand identity that could sit with multiple other lifestyle brand identities and had a feeling of support to customers.

The logotype is a display serif font, holding a sense of familiarity, and the bespoke curved tops of the letterforms feel soft and welcoming. The i, h, and m particularly have a supporting feel, holding the letters and shapes that sit above them - giving a connected and supportive feel to the identity.

We created a brand palette that felt natural for online elements, and packaging materials are printed on recycled sustainable paper stock in black and white: keeping the limited printed elements minimal and sustainable.

with Rachel Keogh

07/01/2021

DRS 50th Anniversary Conference: The approach to the branding of this conference was not to be prescriptive but to evolve- in line with the conferences theme.

The conference itself had an intentionally open remit, demonstrating there can be alternative ways to approach the planning and design of events.

Scope of work:
- Signage and Wayfinding
- Publication Design and Artwork
- Promotional and Conference Materials
- Merchandise

Collaborators:

Nikki Brewster and Samuel White

Address

Brighton

Website

http://www.bethsalter.com/

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