Wild Sprout

Wild Sprout Online strategies for e-commerce success!

11/11/2021

This article talks about omnichannel, why it's important and what strategies you can apply to succeed.

Tools like Google Search Console and Ahrefs give us access to a huge pot of useful data. During a recent audit, we found...
06/07/2020

Tools like Google Search Console and Ahrefs give us access to a huge pot of useful data.

During a recent audit, we found a number of keywords from these tools that the client was ranking for (albeit not great) but they didn't even have pages or categories for. They had the products but they were missing out on the opportunity to rank and sell them within these categories.

Digging into data can reveal some amazing quick wins.

Posting new content? Tip: give it a quick boost by linking to it from other relevant content on your site.
22/06/2020

Posting new content? Tip: give it a quick boost by linking to it from other relevant content on your site.

Although Facebook and Instagram advertising can yield high returns, the success of your ads will depend less on stats an...
15/06/2020

Although Facebook and Instagram advertising can yield high returns, the success of your ads will depend less on stats and more on your targeting and ad creative. If your audience doesn’t respond to your ads, your CPC will be high (and your ROI low) regardless of the platform you are using.

One of the biggest advantages of using Amazon Ads is the goal of users navigating the website. Users searching Amazon ar...
08/06/2020

One of the biggest advantages of using Amazon Ads is the goal of users navigating the website. Users searching Amazon are there to buy – their purchase intent is high. By targeting users in buying mode, the ads are much more likely to convert. In fact, the average conversion rate for advertisers on Amazon is 9.78%, compared with typical ecommerce conversion rates of 1.33%.

04/06/2020

Amazon Ads have only been around since 2012, but they have quickly become a formidable advertising channel for ecommerce. Though Amazon’s ad revenue pales against that of Facebook and Google, it still snagged 4.1% of total US digital ad spending (data from 2018). And this percentage is predicted to continue growing. As of Q3 2018, Amazon showed a 123% increase in ad sales, hitting $2.5 billion for the quarter with 29% year on year revenue growth.

Is SEO a quick fix that’ll see you overtaking the competition in the next three months? Of course not. It takes time. Bu...
25/05/2020

Is SEO a quick fix that’ll see you overtaking the competition in the next three months? Of course not. It takes time. But are you just looking to grow your business over then next three months and then bail out, or are you in it for the long haul?

Title tags - if you suffer from shiny object syndrome, it's sometimes easy to neglect the basics and title tags, althoug...
18/05/2020

Title tags - if you suffer from shiny object syndrome, it's sometimes easy to neglect the basics and title tags, although one of the fundamentals, are still a hugely important factor.
Quote from the book The Organic Advantage: Master SEO and natural traffic generation for your ecommerce business to achieve reliable, sustainable growth. If you want to discover an SEO system that works, this book will help you.

Is Amazon a good channel for ecommerce businesses? For one, they are the largest e-retailer in the US. In a recent study...
11/05/2020

Is Amazon a good channel for ecommerce businesses? For one, they are the largest e-retailer in the US. In a recent study, 71% of participants who advertised on Amazon reported that they spent up to a quarter of their digital ad budget on the platform, and 80% of participants planned to increase Amazon advertising budgets, with nearly a quarter of them increasing budgets by 50% or more.

In the 2020s, whether your website is big or small, you should be building a brand.
04/05/2020

In the 2020s, whether your website is big or small, you should be building a brand.

Links are still a huge ranking factor and that seems likely to continue for some time. Links are what makes the internet...
27/04/2020

Links are still a huge ranking factor and that seems likely to continue for some time. Links are what makes the internet the internet, and they’re the best way for search engines to judge the popularity and authority of one article against another.

In 2014, former Google engineer Matt Cutts said that Google had experimented internally with a version of Google that didn’t use links and that ‘the quality looks much, much worse’. He also stated that links were ‘still a really really big win in terms of quality for search results’.

For the most part, this is still the case, although Google has become much better at ignoring links these days; some of your links that you think look OK may well be ignored by the big G.

Address

PLATF9RM, Floor 5 & 6, Tower Point, 44 North Road
Brighton
BN11YR

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Telephone

01273 007795

Website

Alerts

Be the first to know and let us send you an email when Wild Sprout posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Wild Sprout:

Shortcuts

Share

Category