Be Noted in Partnership with Out Of Hand Ltd are offering exciting new affordable outdoor advertising space for the arts, music, cultural and local business community across the South West and South Wales. The name billboard comes from the term “billing board.” It is a large outdoor advertising space designed to capture the attention of passing motorists and pedestrians. Billboard advertising in t
he UK is normally situated around high traffic areas and is high impact, simple, striking and creative. Have you ever glanced at billboard or Site advertising on your daily commute to work and wondered how effective these large or small outdoor displays really are and could it work for my business? So how cheap can this advertising be:
Businesses think that billboard advertising costs lots of money and out of their reach, but this simply not the case. Be Noted in Partnership with Out Of Hand Ltd key focus is to make billboards & Site advertising as affordable as possible, offering exciting new outdoor advertising spaces for the arts, music, cultural and local business community across the South West and South Wales starting from as little as £40.00 + vat for a 60”x 40” printed and displayed for a 2 week period. Billboard & Site advertising makes an instant impression, getting your message across in seconds
Exposure
Outdoor ads can be incredibly effective. Online ads, in contrast, are always competing with content and often even disguised as the content itself, and so the ad can easily get lost or simply be ignored by consumers as they go about their busy internet lives. Outdoor advertising, on the other hand, will stand out. Factors such as retail footfall and commuting time and modes of transport determine for how long and where consumers are actually exposed to your advert but they are on display 24/7. They grab consumers attention, consistently: research shows that 71% of consumers often look at the messages on roadside billboards. What’s more, it leads to action. 26% have visited a website in response to such ads. So even if you are obsessed with the digital world as a marketer, don’t overlook the value of offline channels such as paper billboards. They can add genuine value to your marketing efforts, by optimising your reach and improving the ROI on your advertising spend. Local commuters will go past the same billboard or site advert day after day. This constantly gives a reminder about your brand which puts you one step ahead of the competition, subconsciously creating a trustworthy bond between you and your audience. Did you Know 42% of Brits notice Billboard advertising once/more than once a week. 10% say Several times a month & 6% say once a Month. That is a huge potential audience for your brand. Advantages of Printed billboard & Site advertising over Digital
With the rise of digital it’s important to compare it with traditional billboard advertising costs. Digital billboards are costly and out of reach to most small businesses. Printed billboards are much more affordable along with the following benefits.
• Paper billboards offer exclusivity –
When advertising on digital billboards, you will be sharing the space with a minimum of 5 other advertisers. This will only give you 10 seconds coverage each minute. Whereas Printed billboards can be secured exclusively giving you solus advertising and maximum exposure.
• Traditional billboard advertising costs are within reach –
With digital billboards you would expect to pay around £1400-£2000 for a 2 week slot with 1/6th of the coverage. The cost of printed site advertising starts from just £40.00 for a 2 week slot and is exclusive to you.
• Advert transition –
Digital runs the risk of consumers missing your message as they’re unable to read it fast enough before it changes. Printed billboard are quite the opposite. Your business is the only one that is displayed and doesn’t get replaced by another advertiser after a few seconds.
