We’re quite often asked where our name came from. In the constant pursuit of the new, we think you need to understand the past. We will often augment the new with anything relevant we can get our hands on (previous research, published data, sales data, desk research etc.). This stretches us, helps us test and translate thoughts, and ultimately makes the outputs more powerful. On their own, many of
these pieces of information may not be hugely valuable, but stitched together in the right way, are worth more than the sum of their parts. Rather like a ragdoll.