15/09/2022
Email Design Breakdown: Solo Coffee
I love Solo Coffee because they always think outside the box with their marketing.
Their vintage-inspired content really speaks to me, and I love all the memes they create.
Here's the email breakdown π
1) Email Headline
"FIGHT MONDAYS LIKE BRUCE LEE"
Very simple, unique and catchy headline.
Now imagine seeing this campaign on Monday morning.
I bet it would make every "not-so-morning-person" smirk.
And as you know, getting attention to your campaign within the first 2 seconds is crucial, right?
2) Header Image
A picture is worth 1000 words (and thousands more dollars).
This email campaign was inspired by Bruce Lee (showing that Solo Coffee is as powerful as Bruce Lee).
And because of that, we also had to visually show him.
I love what our designer did here.
It's a cropped out picture of Bruce from one of his action scenes while holding Solo's coffee shots.
As if he is signaling that his power comes from Solo Coffee.
3) Copy/Body
We wanted to keep this section veeeery simple. Simple, catchy and resonates with the overall idea of the campaign.
4) CTA
It's a unique & fun action-oriented CTA.
5) Product Highlight Section
We wanted to visually highlight the product again.
We also added features of the product that are easy to read.
6) Testimonial Section
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So, next time you're feeling down on a Monday morning, remember to check out Solo Coffee.
With their coffee, you'll be able to take on the day like a real warrior.