27/08/2026
Wasted spend. Missed conversions. Poor targeting. 💸
If your Google Ads aren't delivering, the budget isn't the problem. These 5 mistakes are:
1️⃣ Bidding broad with no negative keywords. You're paying for searches that have nothing to do with your business.
2️⃣ Sending all traffic to your homepage. A generic page kills the conversion.
3️⃣ Ignoring your search term report. The report tells a very different story.
4️⃣ Running one ad variation and stopping there. No testing means no learning.
5️⃣ Optimising for clicks, not conversions. Clicks don't pay the bills.
Sound familiar? Let's fix it 👉 www.digitalnrg.co.uk