AdsManagementUK

20/01/2022

Social media ad spending is expected to reach $49 Billion by the end of 2021!

That’s an increase of around 21.3% since 2020. The reason the ad spend is on the rise is to do with the effect the global pandemic is having on businesses.

Despite many businesses cutting their advertising budget early on in the pandemic, elevated use of social media by consumers due to national lockdowns prompted many to rethink their strategy and invest more in social media in order to capitalise on the increased reach.

20/01/2022

There are 4.2 billion active social media users worldwide!🤯

That’s 490 million more social media users than at the start of 2020 and shows that social media is still growing rapidly. It’s also 53.6% of the total global population (around 7.8 billion people).

Yeah, you heard it right – more than half of all the people on earth use social media.

And that’s even more impressive when you consider that only 4.66 billion people have access to the internet.

31/12/2021

We hope everyone has a safe & happy new year!

31/12/2021