Earthfound

20/08/2022

Thrilled to announce that has launched her brand new website, nervusfibre.com , built with the help of Earthfound! Congrats Charlotte, it’s looking fab - here’s to moving away from Etsy because you’re just TOO GOOD 😊

04/07/2022

Data.
If it can't be measured, it can't be improved
When you're a creative person, it can be intimidating to think about data. We don't measure our work in numbers after all. But running a business can be, and especially when things seem hard, facts are our friend.
So, what is one thing you could measure that might help you make decisions about your business?
Here are three things we think everyone should track:
1: Revenue. How much money have you actually made? This figure doesn't need to be shared with anyone else, but you need to know, at all times, how much you're making. Money is one of the most stressful things for all of us, and we love to lie to ourselves to make things seem easier. But in the long run, this is never useful. Track your money.
2: Time. This is different for everyone but it's good to have a basic handle on how long certain things take. You might measure in days, hours or even minutes, but keep track of how long you're spending on things so you can work out later if you'd save money getting someone else to do them, or making the process faster.
3: Connections. This seems like something you can't really quantify, but having data about your customers, suppliers, business partners or other key contributors is invaluable.
Data is only useful when it's useful. It should make things clearer, not more confusing.
Need help working out what you should keep track of? Get in touch!

27/06/2022

Creatives - so often we get told we can't run a business, we're too disorganised or we're not capable of doing admin. I'm here to tell you there is NOTHING you're not capable of doing, it's just about finding the right tools for your specific way of working.
Whatever you make, however you work, it CAN be a profitable business. Sometimes all it takes is a little experimentation, and a shift in perspective.
Is there anything you avoid doing in your business?
[Image ID: a grey eye looking at the camera, with the face painted in bright colours with big brush strokes]

24/06/2022

“I can do anything I want now” is both the most empowering and most terrifying statement as an entrepreneur. Where do you start? How do you know what will work?
The truth is, there is no one perfect method for everyone. There are some accepted methods and principles but it takes time to work out what the best formula for you is. And the only way to work it out is to try something and stick with it for a while so you can generate some results. That way you can make small tweaks and continuously improve.
You don’t have to get it right, you just need to try and keep at it.
What’s the one thing you’re trying to be more consistent about?
[ID: 1. consistency 2. when you run a brand, it can feel like you’re being pulled in a million directions 3. but you’re only one person, with limited time, energy and budget 4. so the trick is, pick ONE thing to focus on and then stay consistent with it 5. Once you’re confident in that one thing, you can add more things. 6. Earthfound logo]

21/06/2022

SALE ALERT do you want to create a new brand but don’t know where to start? I’m offering 3 people a package where I’ll set you up with everything you’ll need. Name, brand identity, website and brand guidelines. FOR FREE.
Interested? Just DM me Summer Sale to get started!

20/06/2022

How do you start your week?
Over here we have a daily morning routine and also a weekly Monday morning routine which is a little longer, and is designed to allow us time to decide our focus before we start being interrupted by external needs.
A part of this Monday morning is to draw some cards from our favourite tarot deck (hold on, it’s not as hooey as it sounds). We use it to interpret and set our intentions for the week ahead. This gorgeous deck is and it’s one of our all time faves.
We then go through all our trackers, so we start the week knowing what small aspect we want to improve. What’s the 1% we want to change this week?

20/06/2022

New blog post alert! What do you REALLY need to launch a new brand?
https://blog.earthfound.studio/how-to-create-a-new-brand/

There's so much information out there, and you're just one person so you can't do everything. This new post talks through the key elements you need to kick off from day one.

23/05/2022

SUMMER SALE ALERT:
I have space for 2-3 businesses to do a branding project with me for 50% off! If you have a growing business and are looking for any of the following, please get in touch with me at [email protected]

***Once the spaces are gone, they're gone!***

- Brand purpose, leadership or culture workshops
- Brand refresh or creation (logo, colour palette, typography etc)
- Website overhaul / creation
- Marketing process and planning
- Growth and customer acquisition

23/09/2021

My clients often ask why I'm so vocal about documenting processes - so I wrote a blog post to try and clear things up.

Are you a small biz / sole founder? Do you notate your repeat processes, or just keep them in your head? I'd love to hear about it!

How putting your processes down on paper can save you time, energy and money.

30/08/2021

"Content is King" The most annoying phrase ever. So here's a step-by-step to find your own repeatable content creation strategy.

13/08/2021

In the third instalment of this 4-part series on How to Learn Marketing for solo founders / small teams, we talk about actionable tactics, the importance of documentation and analysis, so you can make the most of your small team flexibility.

In this next instalment, we'll be going into a bit more detail about specific actions and methods. Treat these tips as tools.

19/07/2021

So, we know the basics but what if you actually want to get started? Dive into the first few steps to find your perfect marketing formula as a solo founder / small team.

Make marketing work for you, by working out your own 'golden formula'.